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2020's top ten articles

Our readers enjoyed a mix of content this year, covering everything from branding to legal and sales to marketing.

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Whether you missed it the first time or want to re-read an informative article, you’ll find our top viewed articles here.
Note, we have removed Covid specific articles that we felt would no longer be of relevance from our top ten.

1 - How to sell online

Shannon Martin, founder of Dotty Bridal in West Yorkshire, gave us her top tips on how to sell online. From platforms to pricing and everything in between…

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2 - Brides and discounts: what should you do?

Bridal retailers are faced with customers asking for discounts on a weekly basis and many are unsure how to deal with it. We spoke with bridal boutiques from across the UK and Ireland to learn how they handle this situation when it arises…

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3 - 3 secrets to convert more bookings

Earlier this year, we caught up with Kelly Mortimer, who works with wedding businesses globally to help them drive enquiries, sales and revenue: “even blackbelts in sales still need to practice”. Click the link in our bio to find out her top 3 secrets to keep front and centre…

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4 - Expanding your bridal business: five development ideas to consider

As a small business owner, growing your bridal boutique is an exciting part of your development, however, it can be difficult to know where to start. We’ve put together five expansion strategies that will help take your business to the next level…

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5 - Three ways to work on your bridal business during quieter times

Sarah Shuttle, Creative Director of Sarah Shuttle Creative shared some essential advice on what you can do with your business during quieter times…

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6 - Going digital: staying connected with your customers

Throughout 2020, as bricks and mortar shops were ordered to close, many boutique owners were left wondering how they could stay connected to their brides. Danni Hesketh, owner of YAP Bridal in Newcastle, set up virtual styling appointments for brides to view potential dresses with expert guidance. We spoke to Danni to find out where to start…

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7 - What to consider when buying a new brand

We spoke with Abi Neill, of Abigail’s Collection, who explains what to consider and how to invest wisely when buying a new brand for your boutique…

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8 - Ruth Larkin sales series: staff

Ruth Larkin shared her top sales staff training tips. Ruth is the lead consultant of the company’s Sales Academy, and works with government trade agencies, providing training and mentoring to SME’s internationally.

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9 - Wedding cancellations – the legal perspective with Stowe Family Law

Julian Hawhead, Senior Partner at Modern Family Life UK, reviewed the legal implications of cancelled weddings…

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10 - Why is branding so important?

Shannon Martin gave us an insight into her latest venture, Branding by Dotty, and tells us why branding is important for all bridal businesses…

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2020 Retailer Review - Learnings2020 Retailer Review - Learnings

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