During these unprecedented times, we have been inspired by the bridal brands who are changing their businesses in response to Covid-19 and giving back to those on the frontline.
Several bridal brands have transformed their workshops from bridal studios to PPE manufacturers during lockdown.
Savin London are making non medical grade cotton masks, with all proceeds going to the most vulnerable communities across the globe.
Andrey Savin says "This pandemic has affected everyone around us and it is our social responsibility to adapt and to contribute to this fight."
The masks are produced in London (UK) by a wide network of seamstresses, which allows the Savin team to maintain and to support people in the middle of this crisis.
The donations and proceeds from the sale of bespoke masks will enable to team to buy surplus cotton fabrics, helping to support fabric mills, while producing thousands of masks for donations.
Sustainable bridalwear designer Sanyukta Shrestha has teamed up with seamstresses to make masks, visors and a special bridal package for Key Workers who are fighting Covid-19 Pandemic.
Inspired by the selfless dedication towards safety of people’s lives, the award-winning designer is contributing her skills to protect and keep the workers in need safe. Shrestha has also created a special keyworker bridal package to treat all the brave couples when we return to the new normal.
Shrestha says "By staying home, we are saving lives. As civilians we are doing our parts diligently, but we feel strongly that we need to use our skills to help frontline doctors and key workers who are risking their lives to save us in this much needed time."
Ines Di Santo and daughter Veronica Di Santo pivoted their business from making high-end gowns to vital PPE for healthcare workers in Toronto.
“As bridal market is always in April, typically, we would be working on our new collection and planning our runway shows. Instead we are focused on working on one of our most important collections, making gowns for our healthcare workers. It is important for us to give back to our Toronto community as they have supported my work over the years,” says Ines Di Santo. The need to help is one that led Veronica Di Santo to 20- hour work days creating prototypes and sourcing suitable and available fabrics. “I have been working with local medical professionals to design prototypes that meet the specifications required for healthcare workers,” states Veronica Di Santo.
The team at Prom Frocks have been busy after Wigan Scrub Hub got in touch requesting extra scrubs for the local health authority. Members of both the Prom Frocks sewing and design teams have been using the company’s fabrics to create scrubs for those who need them the most.
Designer Gill Harvey announced Eliza Jane Howell will be running several giveaways this month. The team were inspired by one of their models who recently retrained as an intensive care nurse, and is currently working at St Mary’s Hospital in London. There are two prizes to be won by front line health workers, the first is a hand-beaded Eliza Jane Howell gown and headband. The second, a dress from the award-winning Occasionwear collection by Gill Harvey. The prizes are worth up to £6000 and the competition closes on 7th May.
Award-winning bridalwear designer Sassi Holford is offering 15% off bridal gowns for NHS staff in their London and Taunton stores. The key workers will simply have to show their NHS ID to receive their discount from May - December 2020.
Sassi has also designed a set of six lightweight, washable face masks made from 100% sustainable Egyptian cotton. Each mask features double ties to secure, includes a sleeve to insert filters and a channel with a nose strip. Masks will retail at £25 with 80% of each sale donated to Women’s Aid. The masks are available to purchase at Sassi Holford and Sassi’s London and Taunton stores, once they re-open on June 19th and online here.
If you have a story you’d like to share, where you have been helping please get in touch (firstname.lastname@example.org).
Article image by Savin