Dragons’ Den win for heel stopper firm

Paradox London has signed an exclusive distribution agreement for Clean Heels, the maker of a heel stopper accessory, following its Dragons’ Den success.

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Clean Heels

Clean Heels, which creates plastic heel protectors that help prevent heels from sinking into soft ground, featured on Dragons Den over the weekend.

The company, which was founded by Ally Stevenson, won a total of £50,000 investment from Deborah Meaden and Kelly Hoppen with each of the dragons taking a 12.5% share in the company.

Deborah said: “They’re a must for outdoors when the ground isn’t great to walk on, they also help women to move around better in heels and they actually extend the life of the shoe itself.”

Footwear firm Paradox has signed an exclusive distribution deal with Clean Heels for the bridal industry and said the accessory is directly suited to the bridal market and is also a natural product extension for Paradox London.

You can find Paradox’s contact details on our Brands Directory.

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