Whether a girl is dancing the night away at her school prom or posing pretty beside the bride, she wants to look nothing short of amazing. What she doesn’t want is to play it safe or look sweet. Great news then is that there are dozens of great collections out there designed to get her noticed
It only takes a moment to fall in love with a particular dress which is what makes party girls welcome customers in any shop. And when it comes to bridesmaids, because the choice of styles and colourways within any one collection is so great, you can easily accommodate all sizes, shapes, tastes and wedding themes without difficulty.
At Harrogate one label that has come up trumps on this front is Impression whose cracking new one-style slinky jersey dress can be worn in numerous different ways – a youtube video is to be launched showing the how-tos of all the possibilities. Retailing below £200, this knock-out number comes in 15 fabulous colours – lilac, violet, purple, eggplant, fuchsia, emerald, pewter, black, claret, burgundy, turquoise, royal, midnight and mocha Mocha. The Impression ‘adaptable’ is certainly sleek and sexy, while Pretty Maids, from Eternity, focuses on vintage with chiffon dresses with cap sleeves, soft corsages and draping designed to flatter. Ronald Joyce is another label that has gone for soft fabrics and vintage lines and some beautiful shades of the same colourway and Kelsey Rose has included nifty cuts and lots of detailing
Alfred Sung Maids takes inspiration from the swinging sixties and Twiggy, the model of the day. Two new fabrics are to be introduced, sateen twill and chiffon knit, to complement the brand’s dupioni and peau de soie; Colours are clear and bright and style feature include hi/low skirts, peplums, cocktail-length pleated and slim skirts. The halter necks are a real winner.
As bridesmaid dresses become more of a fashion statement, and prom princess search out the sophisticated, so the overlap between the two sectors increases, which is good news for retailers who can now be more selective in their choice and number of suppliers. Find the latest collections at BBEH including Dessy, which features some stunning full-length gowns in luxurious maracaine jersey and cocktail-length fitted lace sheaths.
The next issue of Bridal Buyer carries the full list of bridesmaids and prom collection that will be at Harrogate.