It is hotting up at Olympia where a group of big names will stage the first ever London Bridal Show (19-21 May). The award-winning Mascara collection (Best Occasionwear Collection in the 2013 Bridal Buyer Awards) and L’Atelier are not to be missed
Mascara Pour La Femme Sex-appeal sells, and there’s no doubting the appeal of this particular collection. Considerable research on the part of the label’s boss/creative director Danny Saul, to ascertain exactly what today’s stylish woman wants, has resulted in a look with red carpet WOW-factor. His dresses are figure-hugging, curve-enhancing, and oozing confidence. Colours are intense and dramatic – deep emerald greens, rich cobalt blue, amethyst, violet and wild berryberries mixed with midnight blue; fabrics have cling, especially Danny’s choice of fine Italian jersey. There’s a fast turn-around, re-order facilities and particularly attractive prices.
L’Atelier Pour La Femme With close to 250 stockists, who get area exclusivity, stunning downloadable point of-sale material and the ability to re-order during the season, L’Atelier has made a big impression on the trade. This lovely collection includes floor-length gowns with little sculpted boleros and impeccably-tailored short ensembles. The newest colour palette is opulent and luxurious, featuring dramatic contrasts such as black with white or pink and understated tones of dusky pink, pearl grey, truffle and platinum. Taffeta, silk and georgette crepe have been dressed with glamorous touches of lace, sequins and metallic brocades.
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