SPONSORED: All you need to know about these eight exhibitors ahead of London bridal Fashion Week
Founded in the UK in 2006, Victoria Kay Gowns combine continental styling and British elegance, to create made-to-order gowns for brides who want to look perfect on their wedding day.
Renowned for creating fantastic quality gowns with a terrific fit, the brand has a diverse collection of dresses for every style of bride and bridesmaid. All gowns are created using some of the best fabrics and also include intricate beadwork and gorgeous lace in the most modern silhouettes.
The brand is not afraid to experiment with colour, prints and new fabrics, and as a result, they create some of the most unique dresses. With five main collections, there is a gown for every type of bride.
The 2020 collections have a number of stand out gowns which will be showcased at this year’s London Bridal Fashion Week. Think plunging necklines, laser-cut trains, cut away sections and full ball gowns with monarch length trains. Inspired by 1920’s decadence, this year the brand has introduced modern fabrics and colours, including gold.
Since London Bridal Fashion Week last year, bridal fabric supplier, Michael’s Bridal Fabrics have added a large number of new products to their range. On the plain fabrics side, there are several new soft and drapey fabrics including satins of various weights, crepes and heavy chiffons. For the men’s range, there is new satin and crepe alongside coloured fabrics including light green.
There are many new designs of embroidery with sequins and beads and some of these also feature laser-cut 3D pieces. In addition, there are new narrow crystal edgings suitable for straps and off the shoulder crystal panels that clip at the back, and can be worn with different garments.
The biggest new area for the brand this year, is the rollout of eco-friendly fabrics, which includes 100% recycled polyester, satin and tulle, part-recycled Italian duchess satin and silk and recycled polyester Mikado. The brand will also have some eco-friendly laces from USA and France at the event.
Justin Alexander, a leading design-driven bridal brand, is ready to appeal to all modern brides with a youthful and happy spirit by launching Adore by Justin Alexander at London Bridal Fashion Week in March. The brand emits a joyful atmosphere that celebrates authentic happiness, embracing an overall light and uplifting feeling.
Fashion-forward and girlish yet effortless gowns remain at the core of Adore and are designed for independent women with an active and modern lifestyle. Designed with captivating garments which are chosen with a sure sense of spontaneous air of confidence, Adore brides are going to conquer the hearts of their new partners on their wedding day.
The company, founded in 1946, is now led by CEO and Creative Director Justin Warshaw, a native New Yorker. Justin set out and established the brand Adore for city brides. The Adore bride is informal, trendy and modern. She is open to the experiences and beauty that life offers. She is a source of joy for those around her. She is light-hearted and youthful. She has an authentic personality and is guided by passion. She is Adore.
One of the highlights of the new 2021 collection from bridal brand Ladybird is the sparkle line. Glitter and glamour are subtly combined with fairy-tale romance to create this remarkable collection. The soft glittery tulle that is frequently used in the voluminous skirts with long trains, gives a sophisticated and glamorous look that brides will love.
Translating fashion trends into an affordable bridal collection is one of the main objectives for the highly talented design team of Ladybird and this will be evident at their stand at London Bridal Fashion Week.
Ladybird will also add a new, surprising line to its strong and fashionable bridal collection and the new line will be presented at the Ladybird Dealer Event in Noordwijk (Grand Hotel Huis ter Duin, Holland, 4-6 April 2020)
Now with 50 stockists worldwide, Motee Maids is the brand for in the know brides looking for uncompromising quality, fit and choice for their bridesmaids. The brand is known for the love of colour, texture, tone and hand embellishment with their bespoke pallet of shades now updated with two new sophisticated new tones.
The brand has mixed their bestselling shades of silver, champagne and pink to create a sophisticated new gown they call 'Posey'. Posey's embellishments are iridescent with encrusted sequins giving a pale and feminine pink glow with silver-lined beads creating subtle sparkle for a feminine bride.
The brand’s bestselling styles have been updated ahead of London Bridal Fashion Week, with a range of delicate, on-trend embellished sleeves with varying lengths so bridesmaids can continue to customise gowns for the perfect fit.
From whimsical silhouettes to timeless lace, Calla Blanche illustrates the many variations of elegance. Showcasing a carefully curated selection of fabrics including elegant satin, soft tulle, vintage-inspired lace, dreamy appliques and dramatic feathers, this inclusive collection has been created to tailor the needs of all brides.
Whether it is through the classic lace sleeve, the billowing beauty of a luxurious cape or versatility of a detachable train, Calla Blanche strikes the perfect balance between tradition and modernity - the essential ingredients in creating your own fairy tale.
True Bride creates designs for everybody, with dresses made to flatter and enhance all sizes from UK 6-36. The brand also has an emphasis on reasonable pricing whilst never compromising on design or quality. The True Bride spirit is encapsulated through intricate Gatsby inspired beadwork, old Hollywood glamour, modern silhouettes and unique detailing, all complete with a fashion-forward twist.
For their new bridal collections, the brand has introduced a softer glitter tulle with a subtle dusting of shimmer, and a new liquid satin that is light and easy to wear with a pearlescent shine and drapes beautifully. Slinky looks are key this season, with styles featuring a variety of plunging backs, front splits, trains that ‘wow’, on-trend bishop sleeves, and illusion backs with our signature vintage-inspired beading.
They’ve also created dresses that are inspired by luxury French underwear looks, and continue with the move away from silver, as seen by the continuation of gorgeous opal beading and gold glitter stories. True Bride adores working with lace, and this season they’ve introduced some incredible cotton laces, in both subtle designs and with statement pieces.
Ahead of London Bridal Fashion Week, the brand has introduced a new slinky satin bridesmaids’ fabric. The fabric has a slight stretch, which will allow ease of movement. This fresh material also flatters throughout the sizes and is available in a selection of key colours. Tone on tone looks are growing in popularity, and because of that, the brand has also introduced five exclusive new blue and green shades alongside their vintage rose and on-trend burnt sienna.
Bridal brand, Rachel Allan will be exhibiting their new Fall 2020 collections at London Bridal Fashion Week in March. At the show, they will be presenting their sensational bridal collections from Mary’s Bridal and Lo’Adoro by Rachel Allan, alongside their Bridesmaids and Flowergirl lines.
Each and every collection has been carefully created to offer a unique and individual design story and this will be evident at their stand.
Mary’s Bridal’s wide-ranging Fall 2020 Collections will offer every retailer the chance to pick unique styles applicable to their store and more importantly, their brides. Coverage is a key component of the collection, concentrating on high back and neck details and sleeves. Longer trains for drama and detachable trains add a contemporary twist to classical shapes.
Lo’Adoro by Rachel Allan continues its design brief by offering a glamourous and showstopping Fall 2020 Collection. Texture is making a comeback with unique hand-designed lace, laser cutting detail and patterned glitter. Oversized floral embroideries with 3D elements are layered with lace, glitter, tulle and applique to create dimension.
If you haven't already, register for London Bridal Fashion Week here to see all the latest bridal fashion trends under one roof.