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Maggie Sottero: An Insight Into The Pioneering Brand

Maggie Sottero reveal more about their latest collection, views on social media and relationship with the UK market

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1997 marked the official launch of the Maggie Sottero brand, however their work in design and bridal fashion spans across multiple generations. With a passion for creating stunning wedding dresses at attainable price points for modern brides, they have always stayed true to the values at their core.

We caught up with the brand to discuss their latest collection, views on social media and relationship with the UK market.

If you could go back and give the Maggie Sottero brand one piece of advice at the beginning what would it be?

It would be very interesting and beneficial to be able to predict back in 1997 how diverse and exciting the world of bridal would become with the onset of the internet and social media.

But, regardless of that, every designer, entrepreneur or artist needs to stay true to their passion, humour and vision while still being able to adapt to trends and surprises in technology, markets and culture. It’s a never-ending adventure and it’s important for all those starting out to no lose heart.

Read More: Six American Bridal Brands to Watch Out For

What role do you think social media plays in the bridal fashion world today?

Social media creates the illusion of a limitless shopping experience. This can be fun and exciting, but also a losing battle if you don’t respect its natural rhythm.

Of course, social media plays a vital role in helping brides cull inspiration and silhouettes and styles that peak their interest, but we believe that finding “the one” should come in a special, intimate and meaningful way.

We believe that this kind of experience, usually through a bridal boutique with friends and family around, is much more enjoyable and satisfying than, say, scrolling through an endless feed of dresses to buy online.

How do Maggie Sottero brands approach social media?

We build our social media platforms on inspiration from real brides, potential brides shopping for their wedding dress, styled shoots and influencer partnerships. We aim to create engaging, thoughtful and useful content that guides a woman through such an important purchase.

One of our recent partnerships has been with the fabulous Liris Crosse, the first plus-size winner of Project Runway. She is a leader in space of body positivity and her message to the world is synergistic to ours, which is, “we want women to find a dress that allows her to be the best version of herself on their special day.”

Read More: Sottero & Midgley Relaunch

Tell us more about how you want brides to feel when wearing one of the designs?

We want brides to feel their best selves. This is one of the most memorable days for brides and her dress should embody her personality, her love story and create a fit of comfort and confidence. Fit is a major component to this end and we’ve stayed true to the idea of a natural, comfortable and ultra-flattering fit since day one.

Describe a Maggie Sottero/Sottero and Midgley/Rebecca Ingram bride in three words.

A Maggie Sottero bride is feminine, romantic and personalised while a Sottero and Midgley bride is unique, stylish and sophisticated. Finally, a Rebecca Ingram bride is classic, elegant and budget-conscious.

Can you tell us more about the latest collections?

Our core line, Maggie Sottero is always designed for the bride with a romantic and personalised wedding vision. This season, we’re inspired by regal romance, boho dreams and enchanting femininity.

Sottero and Midgley is all about adventure and passion. We paid particular attention to beading and motifs this season, with laces to die for. Finally, Rebecca Ingram is our ideal convergence of style and affordability, featuring effortless styled wedding gowns with thoughtful details and flattering fit, all at affordable price points.

Read More: Elegant glamour from Maggie Sottero

Can you talk about the brand’s relationship with the UK bridal market?

The UK is our second-largest market and as such we have a very strong relationship and footprint with our stockists and brides. We are driven by the classic, simple aesthetic of the brides and ever-changing bridal and geopolitical environment, that allows us to continue to create evolving strategies to support the brand and industry as a whole.

What’s next for the Maggie Sottero brand?

We are continuing to watch and connect with today’s generation – their style preference, priorities and building an authentic relationship with today’s bride. We always have new trends and partnerships in the works, to lead and make Maggie Sottero Designs product the go-to bridal brand in the industry!

As part of their exciting Primed for Success program, Maggie Sottero has partnered with Jo Stott Consultancy, Founder of Y.A.P. Bridal Boutique, to provide personalised Stylist Development Training for their valued partners. Read more here.

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