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Trends from The Showroom: the ballgown silhouette

Here’s our guide to the top ballgown silhouettes that have emerged from The Showroom…

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It goes without saying that the impact of COVID-19 on the wedding industry has been monumental. 2020 has seen thousands of weddings in the UK postponed with couples hoping that 2021 will be the year they can finally tie the knot. However, many couples did go ahead with their big day, albeit a rather small affair of thirty people. As such, the vision that brides had of their dress before the pandemic may have changed by the time they came round to choosing one. Smaller celebrations may have meant some brides chose to avoid certain silhouettes in favour of those more suited to an intimate occasion. This being said, we at Bridal Buyer believe that whatever the size of wedding, there will always be the bride that wants a traditional ballgown princess dress. Limitations on guests or venue capacity does not mean that brides need to compromise on their fairy-tale dream dress.

The ballgown silhouette is timeless. Suited to all body types it is extremely versatile and continues to be beloved by brides everywhere. For those brides who once dreamed of being Cinderella as little girls, the traditional princess dress is often the only silhouette to be considered. Thus, it is vital that regardless of restrictions on weddings, ballgowns continue to be a staple within the bridal boutique.


The W331 gown from White Collection by Victoria Kay is a perfect example of a traditional princess-like gown that brides love. This ivory dress is adorned with lace which covers the tight-fitting bodice and falls beautifully onto the shaped skirt beneath. The off-the-shoulder sleeves and neckline are highly feminine, adding to the romantic feel that this dress creates. This gown is sure to make any bride feel like the belle of the ball.


For those brides who crave that princess feel but want something with a touch of modern couture, the Fleur gown from Kate Fearnley’s Wonderland Bridal Collection is a great fit. This dress features the hallmarks of a ballgown: cinched waist and overflowing skirt, however the bodice is adorned with delicate floral bead work and hand finished embroidery. Amongst the soft, floaty, dream-like fabric, the attention to detail on this dress is sure to be a winner with brides who want to feel a sense of individuality whilst wearing their princess gown.


The 6314 dress by Daniela di Marino is ideal for a winter wedding. The sleek satin skirt is beautifully contrasted by the intricate lace that decorates the long sleeves. Despite the covering up of the body beneath the satin fabric, the plunging V-neckline and beaded belt that cinches the waist adds a touch of sensuality to this otherwise traditional and romantic gown. This dress is an essential addition to your boutique as it caters to those getting married in the colder months.


Sophia & Camilla’s 9636 gown is an entirely modern take on the ballgown silhouette. The sleek and simple fabric makes this gown unfussy and clean, allowing the bride to shine. However, what this beautifully structured dress lacks in adornment, it makes up for in its choice of colour and use of pockets. The blush satin is bound to be popular as more brides look for easy ways to put a modern twist on a traditional dress, whilst pockets are all the rage with brides who look for practicality and comfortability in their gown.


British Bridal’s WD114 dress is a simple princess gown with an A-line shape. This ballgown features stunning lace and beading detail with a dramatic low back. The flattering V-neck and shoe-string straps complement the delicate lace detailing on the hem of the dress. The beauty of this dress lies in its ability to allow the bride to move and not feel restricted (as some ballgowns can do), whilst still fulfilling the princess-like vision that the bride desires.


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