Shannon Martin gives us an insight into her new venture, DOT Branding, and tells us why branding is important for all bridal businesses.
Both myself and my co-owner Anna have always had a keen interest in all thing branding and marketing. DOT Branding came from years of learning and development of our own bridal brands, Dotty Bridal and OTP. The passion for perfect branding came from many years in retail.
I thoroughly enjoyed helping other stores build their turnover in my position as a trouble-shooter for two high street retailers. It’s now an honour to be able to share that extensive knowledge with other bridal businesses too. Helping them to grow through the use of social media and marketing is incredibly rewarding.
DOT Branding’s main aim is to help build businesses visibility online through improved branding and marketing, which results in increase turnover.
We offer a one-day intensive course (which can be completed virtually or in-store at Dotty Bridal), where we cover importance of branding, how to improve your brand, increasing social media following, planning content, securing more appointments and much more.
Running multiple businesses presents its challenges, however we have worked hard for many years to ensure both Dotty and OTP boutiques run like a well-oiled ship. We have a great team in place at the shops, which allows us to spend time on DOT Branding and help others build their businesses.
I believe branding is the key to any successful bridal business. If you’re brand is not recognisable, then you will get lost in an already crowded market. You have to stand out to be remembered, and effective branding does this for you. It puts your business at the front of the bride’s mind when they start shopping for a wedding dress. Well executed branding also helps gain customer confidence as the bride feels comfortable with your products before she has even stepped foot in your boutique.
Creating a brand, not just a store means you also have the opportunity to upsell and create your own products.