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Your Harrogate Bridal Show Fashion Fix

SPONSORED: Check out these gorgeous brands ahead of The Harrogate Bridal Show 2019

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Allure Bridals

Allure Bridals

The Allure Bridals brand family will be presenting their Spring 2020 collections at The Harrogate Bridal Show with great excitement. The collections will bring an aesthetic focus on merging the long-standing beauty of traditional bridalwear with novel techniques, detailing and textures.

The flagship collections — Allure Bridals, Allure Couture and Allure Romance — are perennial favourites due to their wide range of inclusive styles and price points for every bride. Allure Women, as always, has been thoughtfully designed and curated to perfectly suit bridal curves, while the Allure Modest line features stunning lace panelling and sleeves for beautiful additional coverage.

Exciting upcoming offerings from sister collections Madison James and Wilderly Bride expand their reach into both avant-garde and modern bohemian bridal stylings. And to complete the bridal party outfitting, incredible new designs and fabrics from the Allure Men tuxedo collection.

Make sure you register for The Harrogate Bridal Show now.

Catherine Parry

Catherine Parry

After winning the 2018 Bridal Buyer Award for Best Supplier Customer Service, followed by the hugely successful launch of the Decadence collection earlier this year, Catherine Parry is a British bridal label that’s continuing to go from strength to strength.

The Decadence collection marked a shift in design direction for the brand and lives up to its name with seductive, body-skimming gowns with dramatic lace illusion trains, low backs and rich embellishments.

Twelve new additions to the Decadence collection will be unveiled at The Harrogate Bridal Show, including gorgeous A-lines in multi-layered lace; soft, flowing chiffon gowns with split skirts and delicately-beaded illusion bodices, and dramatic fit-and-flare gowns in lace with full lace sleeves.

Following the brand’s ethos of ‘attainable luxury’, the Decadence collection offers exceptional value with suggested retail prices from just £1,065 to £1,775. The label is offering incentives at the show for retailers wishing to become a Catherine Parry stockist and, even though the label offers low minimums, payment plans are available to spread the cost.

Justin Alexander

Justin Alexander

The Justin Alexander bride appreciates classic elegance with a hint of modern chic styling. With a focus on clean, classic gowns and figure-flattering silhouettes, the Spring/Summer 2020 collection embodies that.

Delicate, dimension laces add a hint of romance to the bodice and eye-catching train details will wow guests as she walks down the aisle. Pearls and beading adorn the cuff of an A-line, the trim of a clean ball gown, and line the sleeves of a stunning fit and flare.

The collection offers a variety of options, including length changes and raised necklines on plunging V-neck styles. With a range of silhouettes, necklines, and fabrications, the SS20 collection has the classic, preppy chic look brides are searching for.

The Sincerity Bridal Spring 2020 collection features romantic and graceful dresses for the classic and charismatic bride. Fashion-infused trends include modern silhouettes with surprise twists like deep V-necklines, thigh-high slits, and fashion-forward bows and seaming.

Lace appliqués are used in unique and intriguing ways incorporating embellishments such as crystals, beads, and multi-coloured fabric. These gowns appeal to any bride who is looking to make her fairytale wedding a reality.

The Lillian West Spring/Summer 2020 collection is the epitome of effortlessly chic bridal. Dimensional lace and 3D florals will take your breath away. Tonal beadwork and soft blush and nude tones lift the ethereal silhouettes to another level. While the skirts feature interesting lace panels, voluminous godets, and dimension. This season’s styles are light, airy, and laid-back cool.



Ladybird is one of the strongest brands across Europe. Their 2020 designs include three new collections: Ladybird Sparkle, Ladybird Avant-Garde & Ladybird Couture. Ladybird has a unique policy in that their stockists can “Pick N Mix” from any of their 12 collections with no restrictions or minimums.

The new collections draw inspiration from all the latest trends, the superior quality, construction and fit are all factors that make them worthy finalists in two categories at this year’s Bridal Buyer Awards.

Ladybird Couture has a slightly higher price point than the other collections, retailing up to £2,100. Striking silhouettes embellished with spectacular detailing make them look and feel far in excess of the price tag, brides will love achieving that Lux couture look without breaking the bank. Style: 220-406, TRP £2025

Ladybird Sparkle brings that all-important wedding “bling” but in a sophisticated way. Clever layering of glitter tulle and sequinned lace makes the designs sparkle without outshining the bride.

Ladybird Avant Gard celebrates the bride's desire to be a little different. The designs have spectacular laces placed in such a way that makes the design effortless. A great example of this is style: 320009, TRP £1455

Michael's Bridal Fabrics

Michael's Bridal Fabrics

Michael’s Bridal Fabrics is a family business offering a fast, reliable and friendly services. With no minimum order value, they mainly supply to bridal manufacturers, bridal designers and fabric shops.

New for this season is some fresh Guipure laces in stripe designs. There are also quite a few new designs of narrow crystal (and pearl) edgings and various designs of new motifs including some belt pieces.

Michael’s Bridal Fabrics have also increased the number of beaded/crystal back panel designs which have received a lot of attention at recent trade shows. Also new for this season are several new qualities of plain fabrics, most of them being soft but having enough weight to drape well.

Unlike dress ranges that have one or two collections a year, Michael’s Bridal Fabrics are constantly evolving and adding to their designs on a weekly basis. However, for The Harrogate Bridal Show the brand will be showcasing a varied selection of their fabrics.

Rachel Allan

Rachel Allan

Rachel Allan are delighted to be showcasing their stunning Spring 2020 collections at The Harrogate Bridal Show. At the show, the brand will be presenting the sensational bridal collections from Mary’s Bridal and Lo’Adoro by Rachel Allan, the bridesmaids and flower girls collection and finally the Rachel Allan prom collection that includes the award-winning curve range and junior prom.

Each Collection is carefully created to offer a unique and individual design story.

Marys Bridal is based on traditional values and silhouettes with a fresh interpretation of bridal style. While maintaining the classic charm the collection has been known for, the Spring 2020 collection adds depth, new fabrications and a soft colour palette of warm ivories, delicate blushes and romantic champagnes.

Lo’Adoro Bridal by Rachel Allan offers a sophisticated, luxurious and modern design. The collection was based on traditional bridal silhouettes whilst re-inventing them with new fabrications, volumes and modern-day sophistication.

Incorporating blush tones, glitters, romantic brocades and sumptuous silk fabrics the entire collection is created with the modern bride in mind.

Rachel Allan Prom 2020 is about playful bright colours, glittering beads and feminine details. The 2020 prom girl wants girly silhouettes, crystallized sophistication and Instagram-worthy colours.

Fitted silhouettes have always been a Rachel Allan staple and they are bringing the mermaid back full force! The brand are introducing bright happy colours and radiant crystal shine that has made Rachel Allan thrive in the industry. Junior prom is a massive growth market so be one of the first to get on board with their cute new range.

For more information, check out our exclusive interview with Rachel Allan and Mary's Bridal ahead of The Harrogate Bridal Show.

Victoria Kay

Victoria Kay

This year Victoria Kay have been working harder than ever at their HQ to bring you some of the very best show-stopping bridal gowns the industry has to offer. With five bridal collections to choose from, they have gowns to suit all shapes, sizes and budgets.

The brand will be bringing their new 2020 Gold collection to The Harrogate Bridal Show. The latest collections are themed around luxury, bringing you bigger, better and bolder styles to wow the modern-day bride.

A standout gown from the latest collection is a princess gown that features gold hues, a cathedral length glitter train and stunning lace detailing, which the brand predicts will be very popular.

These collections will create a sense of excitement and drama, incorporating lots of glitter and sparkle, full princess ball gowns and feature-length trains. Victoria Kay like to bring something a little bit different to the traditional ivory and white and these collections won’t fail to impress.



Launched in 2019, ÉLYSÉE represents Enzoani’s first entry into the mainstream bridal market. The collection is inspired by Neoclassical art and architecture and uses modern silhouettes to accentuate and contour the figure.

While Enzoani and Badgley Mischka push the boundaries of couture, ÉLYSÉE focuses on complementing the traditional bride. When designing the latest collection, the brand wanted to design gowns that will feel accessible to most brides, without sacrificing quality and fit that Enzoani is so well known for.

The collection is inspired by Neoclassical art and architecture and uses modern silhouettes to accentuate and contour the figure. Expect to see dresses that are a modern update on classical forms, well-fitted, made from a variety of eye-catching fabrics, cost conscious, and targeting the aesthetic of the mainstream bride.

Traditional brides will find ÉLYSÉE familiar and rooted in tradition while pushing curves and sex appeal in an edited and acceptable way. 24 styles are offered in the ÉLYSÉE 2020 collection and lined versions available on select gowns.

The Harrogate Bridal Show 2019 is fast approaching so make sure you don’t miss a thing with our official Harrogate guide.

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