The name is Simplicity and that is what this delightful proposition is all about. Simplicity by LJ is a new concept brand, designed to give retailers the opportunity to compete with the high street multiples on price, delivery and, most importantly, on design. A nifty little capsule collection, it comprises grown up, glam dresses and jackets and matching kiddy styles, in a stunning choice of more than 120 colours. Delivery times are super-fast but best news of all is the price tag - the collection starts at just £35, which mens that stockists can easily compete with what the big boys are offering. Check it out at Harrogate, at Linzi Jay’s stand in the halls, Q2.

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