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Fall/Winter 2020 from Justin Alexander

Justin Alexander launched their Fall/Winter 2020 collections earlier this month, with new gowns from Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity and new brand Adore by Justin Alexander. main image JA.jpg main image JA.jpg
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Justin Alexander F/W 2020 88137-FC-Justin-Alexander. 88145_BC_Justin-Alexander 88164_FF_Justin-Alexander Justin Alexander Signature S/S 2021 99155_JAS_2021_0142 99156_JAS_2021_0008 99161_JAS_2021_0168 Lillian West F/W 2020 66126_FC_Lillian-West 66124_BC_Lillian-West 66135_FF_Lillian-West Sincerity F/W 2020 44197_FC_Sincerity-Bridal 44199_FB_Sincerity-Bridal 44214_FF_Sincerity-Bridal Adore by Justin Alexander F/W 2020 11116_FF_Adore-Justin-Alexander 11101_FC_Adore-Justin-Alexander 11129_FB_Adore-Justin-Alexander

The team at Justin Alexander have been working hard to ensure they are able to deliver their new season to boutiques and brides across the globe. After a successful run of watchparties, which included a walk through of each gown, the brand are ready to take orders.

Each collection under the Justin Alexander brand has it’s own distinct identity.


Read more about the collections below:

Justin Alexander

The Justin Alexander Fall/Winter 2020 collection is sophisticated, elegant, and stylish. This season, modern clean styling is paired with captivating details like pearls, bows, and unique hem treatments. Floral embroideries, laces, and detailed trains add romance. Figure flattering fit and flares, illusion bodices, deep V-necklines, and keyhole backs complete this noteworthy collection.

Justin Alexander Signature

The Justin Alexander Signature Spring/Summer 2021 collection was inspired by the sleek and sultry vibe of 1930’s jazz. Similar to the sounds of that era, this season’s styles are full of depth and range- featuring mixed textures, unique and ornate beading, and soft colors. The silhouettes are dramatic - showcasing sparkle details, large bows, plunging necklines, and low backs. Clean gowns and pantsuits rise up to another level with modern accessories, detachable elements, and floral details. This collection is a medley of elevated, edgy, chic, and fashion-forward designs.

Lillian West

The Lillian West Fall/Winter 2020 collection was inspired by nature and romance. Nods to nature are illustrated by the use of delicate, feminine florals and organic leafy vine lace and embroideries. Soft and airy ethereal skirts and silhouettes along with sexy details like exposed boning add romantic touches. Geometric lace, intriguing backs, and gypsy skirts add textural interest. This season’s styles are as unique as the brides who wear them.


The Fall 2020 collection reinterprets classic Sincerity looks with romantic and dynamic styling. Key features include traditional silhouettes with contemporary details such as modern laces, sparkling, glitter tulles, tonal beading, low backs, and plunging necklines. Regal touches are showcased through slimming ruching and pleating and graceful skirt shapes. Flirty and feminine laces round out this timeless collection.

Adore by Justin Alexander

Light, trendy, and relaxed details embody Adore by Justin Alexander. Adore by Justin Alexander was designed for the chic, fashion-forward budget conscious bride looking for an affordable and fresh look for her wedding day.


For more information, please contact

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