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For your prom princesses

One prom collection that injects a real sense of fashion fun into its collections is Ruby Prom, a label which has enlarged its offering to include those all-important shoes and bags

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Get the right look and you have a winner. Have the accessories to add the finishing touches, and the chance of upping the value of the sale is pretty good. And pretty good is the newest collection from prom label Ruby, which covers every look from short and sassy to long and lean, every colour from bold and bright to pastel and pale, and glitzy embellishment in crystal, sequin and detailed beadwork. There are party dresses for every occasion, not just proms, and the new fabrics are spot-on – tulle, taffeta and lace forming the core of the mix. Retail prices go from approximately £125 - £350. Promising to be a favourite on the young celeb circuit, this is a brand you should look at if you have a party-going audience.

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