With nearly a century of heritage behind the Jean Fox name, along with the rebellious flair of Purple Fox, the Fox Bridal Group is an iconic Australian name. This coming season, the label is set to reveal new-season styles at Bridal Week.

Expect drama, elegance, and a whole lot of innovation; from sculpted silhouettes and luxe fabrics to business-savvy stock options designed to support modern retailers. Discussing new-season trends, the label tells us: “There will be luxe fabrication, draped to perfection. Think liquid crepe, flowing chiffon, stretch tulle, silky Mikado draped or falling – feeling effortlessly luxurious & high end.”

Adding to this, the label will display structured and bold pieces, with highlights including cinched waists and bold skirts with a little exposed boning peeking through.

Fashion High Notes

The fashion house will bring around 50 new styles to the exhibition, across the Jean Fox and Purple Fox collections. In terms of favourites? “Hot Summer Night by Jean Fox is an instant classic. A neckline to die for, a silhouette to kill for, and the comfort and style we all live for,” says the label. “Also, Cheek to Cheek by Purple Fox. It’s all in the fabric. You won’t believe it until you feel it for yourself.”

Music continues to be a defining muse for Creative Director Paul Fox, who finds rhythm and soul in everything from Billy Joel’s smooth storytelling to the moody edge of Depeche Mode. This season, that inspiration translates into luxurious crepe gowns with fluid movement and clean lines –offset by unexpected extras like detachable elements and surprise design twists. Underpinning it all? A return to true elegance. “Class is back in bridal,” the team says, “and we’re more than ready for it.”

Retail Relationships

Post-show, the Jean Fox and Purple Fox teams are all about building long-term partnerships, not just processing orders. “Long term relationship driven. We know you by name and we do not take a cookie cutter approach,” they explain. Personalised support continues with in-store visits from Creative Director Paul Fox himself, and reliable contact through their Birmingham-based support team.

A major standout this season? A flexible, retailer-first consignment model that aims to take the pressure off small businesses. “Qualifying stockists can receive some (or all) of their stock on consignment, freeing your cash flow to build your business and support your customers – rather than meeting supplier minimums,” says the team.

WORDS Anna-Marie DeSouza