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HBS 2021: Twilight Designs

British bridal accessories brand Twilight Designs host an intricate collection of jewellery, hair vines and belts, created using the finest crystal and pearl elements. We found out about the brand’s history and latest collection inspirations.

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Give us an insight into the brand’s history.

The brand was born 12 years ago, after a long family history heavily involved in the bridal industry. Graham Bartlett began the journey as Twilight Designs, with the aim to provide the best choice for bridal accessories in the UK bridal market. This soon evolved and Twilight Designs obtained many overseas customers. Fast forward to today, we have many accounts around the world. We have excellent availability across our comprehensive range and pride ourselves on the fast, efficient and professional service we offer.

Can you talk about the brand’s relationship with the UK bridal market?

We are recognised within the industry for our reliability and promise to always protect bridal retailers with our trade-only policy. Our customers are valued and we ensure that by offering the service that we do, along with our promise that we can continue to grow our relationships. We have won the RBA awards twice in a row and hope this demonstrates our brand reliability.

What is Twilight Design’s unique selling point?

Continuity. As previously mentioned, we always want to protect the bridal industry and do this by building amazing relationships with our retailers, and building on our reputation which results in attracting continual new business. We will remain trade-only, and our prices will always be reasonable whilst not comprising on the quality of our products. Most importantly, we will never divert from what we know which ultimately dilutes the industry.

What’s next for the brand?

We continue to grow and evolve. The past 12 - 18 months has taught us a lot and allowed us to find areas in the business that needed some attention. Our product development is always a strong point for us, so we now are excited to showcase our brand new collections at the Harrogate Bridal Show in September.

Can you tell us five interesting facts about the brand?

1. We are confident we have the best value for money - yet still high quality - range in the industry.
2. We are the current holders of the RBA awards for "Best Headdress Supplier"!
3. Our availability is always over 90%.
4. We are available 24/7 through our new messaging service via our website.
5. We are also a trade-only brand. We are one of very few bridal wholesalers left that are able to say this! We hope this offers some sort of security for retailers.

What inspired the current collection?

We take the time to speak with our customers and find out what exactly brides are looking for each season. We understand that trends are always changing, yet the traditional bridal look will always be relevant. This is why we aim to very rarely discontinue styles and offer a comprehensive range to suit every end user.

How can retailers get in touch to order from your latest collection?

We can also take orders via phone, email, social media or via our website. Also, don’t forget to visit us and view our latest collections at the Harrogate Bridal Show, stand B1.

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