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HBS brands to know: Casablanca Bridal

Leading American bridal brand Casablanca talk to us about their three collections; Casablanca Bridal, Beloved by Casablanca & Amare ahead of the Harrogate Bridal Show next month.

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Tell me about the history of the brand(s)?

Established in 1997, Casablanca Bridal began over 20 years ago by visionaries Kevin and Gloria Lu and has become one of the fastest growing global bridal gown manufacturers. Over 1,000 domestic retail partners and 80 international retail partners carry Casablanca Bridal. Each gown is handmade, hand cut, hand beaded and cut to order using the highest quality fabrics, laces and beading. Many of the gowns incorporate Swarovski elements. The ability to customise design elements on any gown and create a custom fit makes it possible for every bride to find her dream gown.

Can you talk about the brand’s relationship with the UK bridal market?

We first made our entrance to the UK a few years ago and we are still growing! We can’t wait to work with more UK bridal stores and to grow our brands within the UK.

What are the brand’s secrets to success?

Our secret to success is that we’ve never discontinued a style in 23 years! By doing this, we allow for bestselling designs in our stores to continue being repeat orders, so they get 10X the return on the stock pieces they invest in.

What is the company’s unique selling point?

What is unique about Casablanca Bridal is that we offer a wide variety of customisations for our brides. Not only can a bride create her own unique dream dress by taking a bodice from one style to a skirt of another style, but we offer custom measurements too! By offering these capabilities, we really empower our stores to be able to close a sale with these problem-solving options.

Can you tell us five interesting facts about the brand?

1- Our CEO & Founder are husband and wife, Kevin & Gloria Lu.
2- We own our manufacturing facility, so we have control of the entire production process.
3- We never discontinue any of our styles, that’s 23 years worth of designs.
4- We never mass cut our gowns, every gown in made to order.
5- Anything can be customized within our collections.

What inspired the current collection?

Our current collections were inspired by worldwide trends. Our main line, Casablanca Bridal has classic and timeless designs, Beloved continues to appeal to trendy, bohemian brides and Amare Couture appeals to brides who want to make a grand entrance.

What design trends have emerged from the collection?

This collection we have big and small details that make our pieces unique. We have detachable skirts that will work with a variety of styles in our collection, detachable sleeves to give a gown two looks and detachable necklaces to give that extra touch of glam.

Is there anything that ties the pieces together?

Our detachable pieces are the perfect final touch to a brides gown.

What accessories/dresses do you imagine brides would pair these with?

For our classic Casablanca bride, a cathedral veil is the perfect complement to our gowns. For Beloved, a bohemian bride could wear a floral headpiece, something non-traditional. For Amare, this bride would wear some of detachable pieces for a dramatic look.

You can see all three collections on Stand 132 at the Harrogate Bridal Show 2020.

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