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Introducing Amy Mair Couture

Amy Mair has been independently designing for two years and her Arctic Fox collection will be making its exclusive debut at White Gallery 2017

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The core of the business is focused on high-quality production, and the designer strives to create innovate and trendsetting gowns. These gorgeous non-traditional styles take inspiration from Amy’s passion for nature, and the latest offering encapsulates serious glamour by playing with a daring mix of colours and textures.

These designs are unique and deliciously non-traditional. “With each new collection I aim to create elegantly innovative gowns with an editorial edge,” says Amy. “The earlier collections have an ethereal feel, a sense of purity and beauty, but my passion for nature is at the forefront of my creativity. Sources such as woodland and beaches are consistent in my design process along with my love of travel, experiencing different cultures and surroundings.”

The collection encapsulates serious glamour, it is alternative and elegant, all pieced together with classic silhouettes and subtle hints of classic bridal. The latest collections feature high quality fabrics such as luxury satin backed crepe, hand-painted organza, duchess and very heavily hand-embellished beadwork.

Amy is looking to reach out to UK and European stockists, and will be showing four mini collections at White Gallery London; three haute couture - one of which will be exclusively launched at the show - and one ready to wear collection.

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