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Justin Alexander gears up for London debut

Two of the biggest labels in the bridal business are preparing to make their debut at The London Bridal Show next month and we couldn’t be more excited to see what they have planned.

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Justin Alexander Signature Justin Alexander

Justin Alexander

Justin Alexander

Justin Alexander and Justin Alexander Signature are among the first-timers lined up for the show, which will open its doors on 6 March.

From American powerhouse Justin Alexander you can expect rich fabrications embellished with elaborate handcrafted beading, which brings the gowns to life. The sophisticated and glamorous designs range from sexy plunging sweetheart necklines and asymmetric gowns oozing with Hollywood glamour to demure 1920s-inspired fit and flares and silk dupion ball gowns.

Meanwhile, the beautifully refined Justin Alexander Signature collection will focus on lavish laces, dimensional detailing and rich embroideries. Catering for brides-to-be looking for the utmost in quality from a designer-label gown, Justin Alexander Signature goes that extra mile with its simply beautiful dresses. Texture is key to its collections with 3D floral appliqués, organza petals and hints of feathers. Whether you want a elegantly retro tea-length or a red carpet ready beaded A-line, the silhouettes on offer from this label will not disappoint.

Sweetheart Gowns, Lillian West and Sincerity Bridal will also showcase brand new designs at the show.

Find out further about all the labels by taking a look at our Brands Directory.

Register now for The London Bridal Show and head to stand D6 to see the designs for yourself.

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