The brand has built a loyal following thanks to its commitment to variety, affordability, and structural excellence, offering collections that are as commercially viable as they are style-forward.

As we look ahead to Bridal Week Harrogate, we caught up with the team at Loré to discuss what’s inspiring their latest designs, how they continue to support UK stockists and why their next chapter will be one to watch.

1- ‎Can you share the inspiration behind your latest collection? At Loré we have always put emphasis on variety in our collection. Each bride is different and each bride has their own requirements “We see we Listen!". We have always emphasised a structural line with a vast array of fabrics from Mikados, Satins & Chiffon to Intricate Lace, Beading and Sequins. Our extensive variety is inspired by past present and future developments. By offering an affordable and versatile line that accepts customisations gives a very unique experience to all brides.

2- What makes the UK bridal market so special to Lore, and how does an event like Bridal Week Harrogate contribute to your relationship with UK retailers? The UK market has always been close to our heart. Loré’s birth place is the UK and we hold a special sentiment to an ever growing and loyal customer base. Since Brexit the retailers have faced a variety of obstacles to find that perfect dress. As a UK business we have alleviated a lot of the issues they have faced. This alongside with the Bridal week Harrogate (only UK Show) has always been a fitting combination and a strong pivotal marketing source to reach buyers.

3- Are you anticipating any unique bridal trends emerging in 2026? What are UK brides loving at the moment? Loré’s collection goes through a rigorous testing to create a new collections based on current trends and what we hear from our retailers. We always listen to their needs and encompass this with other market trends. 2026 will see a new array of designs. Cat eye bust cups are showing a strong demand by brides and creating a more sultry silhouette. We also see a continuous demand for plain dresses as an industry norm. Glitter tulle fabrics have slowly started to slide out of the market place. With this in mind we feel brides are looking for something more traditional with a hint of flare.

4- Lore has a global presence, but what do you think sets your brand apart in such a competitive international industry? As a private label Loré offers a unique and needful collection to the retailers. As a private label Loré offers a unique and needful collection to the retailers. Making a brand for the retailers has added  an extremely affordable line. Making a brand for the retailers has added value in today’s markets and not to mention an extremely affordable line that is by far a lot more cost effective than most brands. These two aspects offer a line that creates a higher revenue stream for most retailers not to mention a more bespoke finish.

5- Looking ahead, what exciting developments or new directions can we expect from the brand in the next year? Here at Loré we have a lot to look forward to and bring to our loyal following. As we have grown the private label business and gone from strength to strength, we are now looking to expand on this and working alongside our best designers a plus line is now in the making. Alongside a Petite line.

With exciting plans in the pipeline including new plus-size and petite lines, Loré is continuing to grow while staying true to its core values of versatility, affordability, and retailer-first thinking.
Make sure you visit their stand at Bridal Week Harrogate this September to see the latest collection first-hand. You won’t want to miss what they have in store.
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