Jarice Bridal 

Belgian bridal brand Jarice will launch into the UK market for the very first time, showcasing on Stand Q9. With over 40 years of European success, this family-run label promises “glamour at a perfect price” — designs that are “incredibly commercial, beautifully made and with a consistently excellent fit.”

Recent trends point more to texture, interesting fabrics and tactile embellishment. Jarice’s new collection reflects this subtle shift while maintaining timeless elegance.

Two hero styles already proving popular across Europe are Empress and Azalea, combining modern appeal with flattering design — “a sweet spot for UK brides.” With around 120 styles, including a dedicated Curvy range, Jarice delivers “fashion-led styling with absolutely no compromise on trend, detail or finish.”

Hayze Bridal

For Hayze Bridal, this will be their first trade show appearance. “There is no better show to start with than Bridal Week Harrogate, one of the biggest bridal trade shows in the UK/Europe!”
The brand will debut a sustainable capsule collection of mini gowns and accessories from eco-friendly fabrics, “our first step” towards more sustainable practices. Known for embracing individuality, Hayze creates “bold veils and accessories” and works closely with boutiques “to create unique products that brides will cherish and love.”

Lis Simon

North American label Lis Simon is making its Harrogate debut, calling it “an unmissable part of our season.”
The latest collection focuses on “elevated simplicity with a sense of quiet drama” — think modern silhouettes, clean architectural lines, 3D floral lace, fluid satins and tailored Mikado. Lis Simon offers “a distinct North American design sensibility” with gowns “flattering, beautifully constructed, and designed to work across multiple bridal moments”, all with thoughtful price positioning for UK boutiques.

Kelly Lin

First-time exhibitor Kelly Lin will present its Whispers of Grace collection at Stand Q22. This line is “a celebration of quiet confidence and feminine strength” with French lace, 3D floral appliqué, sculptural Mikado and soft tulle. Styles include statement ball gowns, clean minimalist silhouettes and convertible two-piece designs.
Kelly Lin brings “customisable elegance, contemporary design, and accessible luxury” to the UK. Every gown is handcrafted in their family-owned workroom to support a “sustainable, made-to-order model”, offering refined simplicity and expert construction for the style-conscious bride.

Bridal Week Harrogate 2025 will bring together an inspiring mix of established names and exciting newcomers, offering retailers the chance to discover fresh collections, connect with designers and explore the latest trends under one roof.
Secure your place to meet these brands in person and see their collections first-hand this September.

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