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Occasionwear plus

There’s never been a better time to take on some really choice occasionwear labels. Bridesmaids want to dress up red-carpet style, and wedding guests are taking the opportunity to sparkle. That’s a very good reason to look to The London Bridal Show (6-8 April) as the source of the latest party looks

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As well as some great-looking bridalwear collections and, of course, menswear and accessories, Olympia will be home to a marvellous selection of occasionwear ranges in April, during The London Bridal Show. Look out for fabulous dress-and-jacket combinations designed with the elegant MOB in mind, ritzy little dresses for the girls who love to party, and stunning eveningwear in fabrics that range from silky jerseys that drape perfectly, to coloured lace and crunchy taffetas in rich, jewel colours with bands of beautiful beadwork. There is lots of skin on show for those who can bare it, and little jackets and feathery shrugs for those who prefer a bit of stylish cover. Remember, too, that occasionwear sells off the rail, so think about offering shoes and jewellery that will encourage your customers to make an on-the-spot decision. We thought you may want to check the websites of some of these labels first to get a feel for their special signature, and then you can book a slot to see their latest collections at Olympia in April. Check the directory for contact details. The London Bridal Show occasionwear line up includes the following:

For regular updated on ALL exhibitors at The London Bridal Show, visit


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