In advance of The London Bridal Show and White Gallery London we’re interviewing some of the most iconic Londoners in the bridal industry. First up, Regine Ellis from Ellis Bridals
Where do you live in London and who with? My husband Barry and myself live in a beautiful house in leafy North London. We recently renovated it as we love the area and we plan to stay. It has such a strong community feel which is rare for London and it’s great to have such good local shops around and beautiful parks to walk through on a Sunday afternoon. We are always travelling for exhibitions or inspiration trips, but wherever I go nowhere makes me as happy as being there with my family.
Are you a ‘proper’ Londoner or where do you originally come from? I’m an adopted Londoner. I moved here at a young age and instantly embraced everything there was to offer. It’s a city that has definitely influenced my design aesthetic, inspired by the many cultures, places and seasons. Inspiration is everywhere - the energy, architecture and, of course, the fashion scene.
What’s your earliest London memory? Working on the bustling Kings Road in an independent jeans shop. It was a crazy time to be around as music and fashion started to become really experimental. I became heavily involved in both, often sitting in on a few London band’s jamming sessions!
What was your last night out in the city? And what do you plan to do soon? We recently went to see the The Book of Mormon’ and we were crying with laughter all the way through; the songs are brilliant! Before that we visited Scotts in Mayfair for an early dinner, which is a must if you love fish – the Dover sole there is delicious. There’s a great new David Bailey exhibition open now at the National Portrait Gallery, which I’m planning a visit to soon – I love his style.
What advice do you have for out-of-towners coming into the city for the shows? If you are staying in the area around Battersea there are some great places to eat and drink within walking distance so I would suggest a little wander. If you want to truly unwind with a good film and food there is a very special luxury cinema near the event called ‘The Lounge’ where they serve you food and drinks to your seat! It’s definitely worth a visit. Famous Notting Hill is also a short cab ride away, a mecca for food and a place we all usually decamp to as a team after the shows.
Any tips for attending the bridal shows and getting the best out of them? Take your time and don’t feel rushed into making a decision. We always try and make the visit to our stand a relaxing one for our buyers – like a little bubble of calm within a busy show. You are buying a luxury item so we feel the experience should match that.
Any excitements that you are particularly looking forward to this year? We are really excited to be showcasing Ellis Bridals in London for the first time. As a brand born and bred in London over a hundred years ago, we feel the city is a major part of our rich heritage. Being here has not only influenced our designs but it has also been pivotal in us finding the best craftsmen.
And your new Blossom Collection? Can you tell us a bit about the shoot?
We always try and shoot our campaigns in London, as it’s such an integral part of our brand and we are continually inspired by it. This season was no exception as we fell in love with the location for the Blossom Collection shoot which was photographed on Regents Street in the ‘Quintessential’ building which has wonderful views over the capital.
See the new Ellis Collection at The London Bridal Show, 6-8 April. You can register now - just click here.
For Ellis Bridals contact details, visit our Brands Directory.