What brands will you be showing at White Gallery? Sassi Holford, So Sassi and The Couture Veil.

When was Sassi Holford launched? Sassi Holford launched 35 years ago, so the Twenty17 Collection is very special!

And So Sassi? So Sassi’s debut collection was unveiled in 2011 at White Gallery London.

What are the stories behind the brands? The Sassi Holford collections are designed in house with new designs continuously being developed by our design development team for the London Couture Collection and US market. The esprit label So Sassi, on the other hand, is created by a young design team who are closely mentored.

Is there a signature style? The signature style for Sassi Holford has always been to create flattering and timeless gowns that are perfectly beautiful. So Sassi is pretty, fun and fashion-forward.

How many pieces will be shown at White Gallery? For the Sassi Holford Twenty17 Collection, I will be launching with 26 styles and for So Sassi, 22 new designs.

What are some of the key features for the new season? I am constantly looking to innovate and White Gallery will see clipped-in contours, stretch cloque and new 3D fabrics and detailing.

Do you draw a line between bridal and occasion wear? Yes and no. For bridal I stay true to each bride’s dream whilst occasion wear can be more in tune with fashion and the occasion. Both, though, are designing for women and making them shine.

Anything new in fit? There’s a move towards more fitted, figure hugging gowns, letting the bride’s natural shape do the talking. I love to celebrate the female form and this makes it all about the cut.

For more information on the different brands visit www.sassiholford.com and www.sosassi.so. See the Sassi Holford catwalk show on Monday May 16 at White Gallery London and visit stands 305 and 306