There is still a huge demand for lower priced gowns and Blush ticks all the boxes. With RRPs from £450 to £800, the 25-piece collection features delicate embroidery, flattering A-lines and feminine sweetheart necklines.

Victoria Kay co-owner Lisa Al-Amoodi explained that the team had decided to launch Blush due to demand from current stockists for a lower priced range.

The brand new line sits perfectly alongside the Victoria Kay mainline and White Collection, all of which will be on show at The London Bridal Show.

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