White Gallery, London ExCeL

Sunday 22 March - Tuesday 24 March
09:30 - 16:00

White Gallery will return next March for its 11th year, uniting an exclusive edit of bridal, occasion and accessory designers with retailers and press from around the world. The line-up will be comprised of some of the most renowned names in the luxury bridal market.

Cassandra Denman, Head of Bridal (London) says White Gallery designers are extremely unique. It’s not just about price point - it’s the fabrics, craftsmanship and expertise that goes into each and every dress. At the heart of every collection shown in White Gallery, there is a story – in partnership with our designers, we will use our extensive reach to communicate these stories to the widest possible audience.”

“We are incredibly proud of White Gallery’s heritage – over the past decade we have built an event that is known and loved by the international bridal community. In 2020 we will go even further to engage with a wide range of fashion press, bloggers and influencers, with the primary purpose of increasing awareness and recognition for the premium, bespoke, artisan bridal fashion products that our designers create.”

White Gallery moved to its new home in ExCeL London in 2018, to co-locate with world-leading bridal fashion event, London Bridal Fashion Week. The move was made in response to market research, which showed a clear shift in buyer behaviour.

Denman adds, Today’s brides don’t fall neatly into ‘budget’ or ‘luxury’ - they have access to more knowledge and options than ever before, and they’re choosing how and where to allocate their spend. Over the last few years we’ve seen more and more retailers diversify their offering to cater for every bride that walks through their door, regardless of budget. Co-locating White Gallery with LBFW is about offering retailers choice and convenience, so they can make best buying decisions for their boutique. For the designers, it offers a platform to meet a diverse range of buyers from all over the world, opening up new conversations and opportunities.”

For White Gallery 2020, our focus is on creating a showroom that is harmonious with the premium, artisanal products shown within it. We’ll be debuting an entirely new concept, with emphasis on creating a calm, luxurious and above all beautiful trading environment. All the while, giving visitors the choice and convenience of being at an industry-leading bridal fashion event, in one of the most exciting cities in the world.”

Join us at White Gallery 2020: 22-24 March, ExCeL London.


Register now


Visit the website


For stand enquiries, please contact:

Charlotte Speer

Sales Manager


+44 (0)20 7772 8324


For press enquiries, please contact:


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