An email was sent this morning to the company’s customers in a bid to restore confidence in the bridal industry. The company, who will be showing its latest collections at The Harrogate Bridal Show in September, is offering its retailers a 15% discount to any Alfred Angelo bride who wishes to replace her wedding dress order.

“We would offer this discount in conjunction with you offering a further 10% discount, thus giving the bride a 25% discount off the usual RRP,” reads the email. “We at Allure Bridals are very aware of how critical this closure is to our industry and the difficult market place we all find ourselves in. At this time we just hope that no bride ends up having her big day in any way spoiled by these recent events.”

If you want to join the campaign to help these brides and bring strength, stability and confidence to the industry, the team asks you send an email to uksales@allurebridals.com to opt in and receive terms and conditions.

Allure Bridals will be showing its Spring 2018 Collections at The Majestic Hotel on 10-12 September 2017. Register here to attend The Harrogate Bridal Show.