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An interview with Sì Sposaitalia Collezioni

We interviewed Sì Sposaitalia Collezioni about what retailers can expect from the 42nd edition of the event.

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Antonio Riva Milano Madi Lane Mori Lee Pronovias Via Della Spiga

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Tell us about your event

Sì Sposaitalia Collezioni, organised by Fiera Milano, is one of the main international events for the Bridal and Ceremony industry and will be the first live event to be held in 2021. Antonio Riva Milano, Amelia Casablanca, Pronovias, Nicole Milano, Elisabetta Polignano, Yolan Cris, Blumarine, Mori Lee, Maison Signore, Madi Lane, and Allure Bridal are just a few of the leading brands that international buyers will be able to view from 25th – 27th June. This year’s event will comprise of three days dedicated to business and creativity in a magical atmosphere, inspired by Italian style. Sì Sposaitalia Collezioni are taking all relevant safety precautions, which have been lead by the needs of the buyers.

How long has the event been running?

This is the 42nd edition. Sì Sposaitalia Collezioni was conceived at the end of the ‘70s as the offshoot of Modit, the well-known Milanese show dedicated to women’s’ prêt-à-porter. Humble as it was, the sector has grown to deserves its own dedicated fair and has thus become an unmissable moment for the entire bridal community: a place and time for a peek at the best collections and to be inspired by the trends on show.

What brands are exhibiting at the 2021 event?

2021 is obviously a special edition that will be remembered in history as the restart after the long pause imposed by the pandemic. We are very pleased with the results and proud to be the first physical event to display the excellent creations from within our sector to international buyers. Approximately 100 brands will exhibit at the event, presenting their 2022 collections for brides, grooms, ceremonies and accessories.

What three things can retailers expect from the event?

Retailers can look forward to being able to see each other again and get back together, both personally and professionally. They can also expect the highest quality clothes offered by the brands exhibiting, and finally, the return of the live fashion shows, which are certainly one of the most eagerly awaited moments.

Are there any features at the event?

Two days of fashion shows are scheduled to take place in a custom build hall within the pavilion. Approximately 10 brands will walk the catwalk, allowing buyers to see the new collections on models in person, and to be moved by their emotions to evaluate their purchases for the next season.

Dates and Location

25-27th June 2021

Milan (Italy), via Colleoni, fieramilanocity Pav. 3

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