British bridal brand, Catherine Parry, is celebrating a very successful London Bridal Week
Popular bridal brand, Catherine Parry, launched their new collection – Solitaire – at London Bridal Week, and is thrilled with the response retailers had at the show. Whilst there were many London Bridal Week highlights, for this bridal brand, the highlight of their show was taking a record number of orders at the show, and in the weeks that followed.
Despite the incredibly affordable price point – with suggested retail prices for Solitaire starting at only £545 - Catherine Parry’s new collection demonstrates the quality standards we’re used to seeing from the brand.
Simon Ryan, one half of the husband and wife duo behind the brand, explains: “We’re absolutely thrilled with the response that the Solitaire collection has had and it was great to welcome so many of our current stockists to the show, as well as to welcome more retailers to the Catherine Parry family.
"Having spent the last 12 months listening to the market it was clear that many retailers have been craving a collection that offers a quality product for the more value-conscious bride. With the Solitaire collection we’ve been able to offer more affordable pricing by reducing our own costs and our margins, rather than compromising on the high quality standards that we’ve become known for. It’s an approach that other designers and suppliers will inevitably have to take if the industry is to keep pace with changes in consumer behaviour.”