British bridal label Catherine Parry have chosen to launch their second collection of 2017, Seren, at The Harrogate Bridal Show this September, alongside their new scheme to support and reward both new and existing stockists.
The retailer benefits you can take advantage of include the opportunity to earn free samples by investing in the collection, a free listing on the UK’s leading wedding website, hitched.co.uk, full access to their high res imagery, and, as of autumn 2017, a dedicated page for your boutique with a profile on their stockist finder.
The number of repeats generated within a year will determine how many free samples each stockist qualifies for. Catherine Parry wants to reward stockists who promote the label and generate sales, as explained by Simon Ryan: “We wanted to create a scheme that would give retailers tangible benefits and we felt that rewarding their loyalty and sales activity with free samples would mean more to them than something like high street vouchers.
“We spoke to a few of our stockists and had some very positive feedback on the scheme before we finalised it. The market has been extremely volatile over the last year and with our retail background we understand the pressures that many retailers face. As designers, it’s vital that we support retailers as much as possible.”
Visit the Catherine Parry stand at Harrogate to find out more about joining the scheme and to view the gorgeous new collection, which features 16 styles cut from luxurious fabrics. The ethos of the Seren collection is ‘affordable luxury’, with recommended retail prices ranging from just £845 to £1,545. This strategy of combining exceptional quality and value has allowed the label to grow their stockist network by more than 30% in 2017.
To find out more and how you can become a stockist, head to stand M34, Hall M at The Harrogate Bridal Show to chat to the team.