Our exclusive lounge is only open to those registered on bridalbuyer.com – so make sure you’re a registered member to enjoy all of the fabulous things on offer.

We know from experience everyone loves a sugar hit when they come to visit us, so this year we’ve gone all out with a delicious cake pop wall from Cake Me by Surprise! Not only will you be able to help yourself to cute cake pops to snack on, but there will also be a daily competition – if you pull the cake pop with the golden stick out of the wall, you’ll win a prize.

We also have a series of ‘In Conversation with’ sessions running from the lounge throughout the event. You’ll get to watch Bridal Buyer’s Group Content Editor Zoe Burke sit and chat to a number of key industry figures about a range of topics – and even ask your own questions. From leading British bridal designers to digital content experts, there is a vast range of conversations taking place. And if you can’t make one, don’t worry – they’ll be live streamed on our Facebook page so you can always watch the footage at a time that suits you.

You can also refresh yourself with free tea and coffee – an essential treat during a busy day of walking the show and chatting with countless people. Pick up a free copy of the latest issue of Bridal Buyer to browse through whilst you sip your drink, or chat to the team about collaboration opportunities and find out more about our new Wedding Style Collective project and Confetti magazine.

You’ll also get to see the contenders for the Wedding Dress of the Year Award at the Bridal Buyer Awards in the lounge. If you stock any of them, make sure you snap a picture to share on your social channels so your brides know you’re ahead of the curve when it comes to picking the most fabulous of bridal fashion.

Make sure you read our 11 reasons to visit London Bridal Week for even more exciting goings-on at the show!