Sneak preview of the latest collection from Spanish bridal brand, Jesus Peiro
Spanish bridal brand, Jesus Peiro introduces their SS20 collection entitled ‘Cala’. The new collection was inspired by a visit to the Musée d ́Orsay, the largest impressionist collection in the world. There the attitude of the women depicted in the paintings and the decomposition of the light led the way to the discovery of a flower that was closely associated with impressionism: the Cala Lily.
The silhouettes are based on a combination of structure and light, at the same time making use of the defined drape of the fabric and the oversized volumes that are in Vogue. Fabrics that lend movement to a skirt or make a shoulder cape fly, puff a sleeve or wave a flounce. The result is a collection that takes us on a voyage to a new concept of personalising a bride’s individual look and influencing the way in which the clothes are styled.
Key pieces for SS20 are coordinates and two-pieces, as well as overskirts and capelets. Sleeves are also one of the highlights of a collection that gives the utmost importance to the back of the gown, exactly where the design of the dress begins. Split skirts and draping add a sort of flirty elegance, while pockets incorporate a touch of design and modernity.
As for the fabrics, crêpe, tulle, silk and taffeta predominate the collection. Lace helps create a sheer naked effect by playing with transparencies and details such as beaded tassels and bright adornments like sequins or glitter add their own brushstrokes of light to the dresses.
All dresses are designed and manufactured in Spain, creating collections where the quality of the finish is close to that of haute couture. Jesus Peiro are proud to be the only Spanish bridal brand to have achieved the prestigious “Made in Spain” accreditation mark, certifying the provenance of each gown being made to the highest ethical standards.
A spokesperson for the brand said, "Jesus Peiro gowns are individually cut one by one to the brides’ requirements, we use a high-tech cutting process to electronically make each pattern, then the bride’s dress is hand-cut by one of our expert pattern cutters. Once cut the dress is sewn by one of Jesus Peiro’s experienced seamstresses before going through the company’s stringent quality control check and finally it is beautifully packaged in our signature branded Jesus Peiro box and dispatched to our authorised retailer to begin the fitting process with the bride."
"In the UK we work in collaboration with our stockists to maximise their digital influence by providing them with new images throughout the year and we retain the services of a public relations company. It is very important to us that our marketing reflects the high quality of our product and that we work with media outlets who share our demographic."
"We produce 80 new designs every year and we prefer to partner with stockists who are fully committed to working with us as a key supplier and who we can grow a long term mutually beneficial relationship with."
Interested in more Spanish bridal talent? Take a look at these 11 Spanish bridal brands you need to know.