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HBS 2021: Anny Lin Bridal

Being the second generation of designers in her family, Anny Lin sits down with Bridal Buyer to discuss the influences behind her latest collection, and the brides she envisages wearing her designs.

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Can you tell me about Anny Lin Bridal’s history?

The brand made its first debut in the UK in 2011. Anny Lin herself, as the second generation of this designer family, has a very keen intuition for wedding gowns. Her design perfectly integrates classic silhouettes with contemporary high fashion. From its debut in 2011, Anny Lin spent approximately three years studying the market and refining the designs, which are now popular in both the UK and Europe with more than 70 stores all over. Alongside Europe, the brand continues to grow throughout both Asia and America, with hopes to continue flourishing globally.

Can you talk about the brand’s relationship with the UK bridal market?

We have worked with UK Bridal Imports since 2016, and the relationship between us grows stronger year by year. UK Bridal is our exclusive agent in the Great British market and with their support, many British brides continue to mark their most important day wearing their Anny Lin wedding gown.

What are the brand’s secrets to success?

In Anny Lin design, elegance is elementary, but details are different on each gown. Some are romantic, some sweet, some classic and some can find all of these throughout the Anny Lin collection.

What influenced and inspired the current collection?

The new collection is like perfume: it is not only something you can see and smell, but touch and feel. Each gown will delight the senses, as we incorporate luxurious fabrics into every design.

What kind of brides do you envisage wearing your pieces?

Personally, we know an Anny Lin bride will not want to follow the crowd in a traditional wedding gown, but wear something that matches their personality and is uniquely different. From the contemporary, minimalist bride to those with a love for detail, those that want to be hugged in the right places and those that prefer freedom to move and dance, we cater for every bride.

What accessories do you imagine brides would pair Anny Lin dresses with?

Simple pearls or diamond jewellery, or for a more natural and romantic look, some gorgeous fresh flowers.

How can retailers get in touch to order from your latest collection?

For more information, please contact us at We will also be showcasing our collections at the Harrogate Bridal show, at stand A1! We look forward to seeing you there.

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