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True Bride Merges Collections to Create a New Luxury Bridal Line

In response to feedback from retailers, True Bride has made the decision to merge their Nicki Flynn Bridal Collection with their main True Bride Line.

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Gardenia Dress by True Bride
Gardenia Dress by True Bride

As of the 1st of September, the collections will merge, to be known as True by Nicki Flynn and all Nicki Flynn designs will be available to True Bride stockists.

Existing Nicki Flynn styles will become the True by Nicki Flynn collection and all True Bride stockists will be able to buy into the collection with no minimums.

The Nicki Flynn Collection has always been a stylish range of wedding dresses with a focal point on colour, accents and luxurious fabrics. True by Nicki Flynn will continue to reflect the Nicki Flynn Collection’s ethos, including classic cuts, timeless materials and elegant detailing with a fashion forward edge.

There will still be the same great directional design, detail and construction presented in a stronger brand – allowing buyers to invest in one collection that can service two ends of the market. Retailers will find an extensive variety of products and price points without having to invest in two separate collections.

See more of True Bride at The Harrogate Bridal Show on stand A22 or view their Autumn/Winter look book.

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