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What is the Wedding Style Collective?

It’s likely you’ll have heard about Ocean Media’s new project – the Wedding Style Collective. Ahead of its launch, we catch up with our own Alex Butler, who has been heavily involved in the project, to find out more

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Find out more about the Wedding Style Collective
Find out more about the Wedding Style Collective

Ocean Media Group will launch the Wedding Style Collective in June 2018 – put together by the Wedding and Bridal teams at the company, this stylish website is destined to drive more brides to your door. Here’s everything you need to know…

What is the Wedding Style Collective?

The Wedding Style Collective (WSC) is the definitive destination for brides looking to discover the wedding dress of their dreams online. From our experience running The National Wedding Shows, the Wedding Fairs and confetti.co.uk, we know that brides are primarily looking online for their bridal gowns.

We also discovered in our research that brides find wedding dresses through social media channels such as Pinterest and Instagram, but they might not know much about the designers or where they’re stocked. The site aims to bridge that gap.

How will it work?

Through carefully curated SEO content and a busy social media presence, we will capture brides looking to find their wedding dress. Once they’ve found the Wedding Style Collective, they’re able to use a number of filters to refine their dress search – using categories such as neckline, fabric and price range, they can control every aspect of their search to bring up their perfect wedding dress.

As soon as they have a selection of dresses they love, they can shortlist them and will be able to easily see which boutiques stock the dress and which ones are able to call it in. They can then seamlessly book an appointment with the boutique of their choice through our BridalLive booking system.

What does this mean for retailers?

This means it’s easier than ever before to get more brides booking appointments at your store. You will have an online booking system in place which you’ll see fill up before your eyes! The brides that come to your shop will also have a clearer idea of how much they’ll need to spend – nixing that awkward budget chat, and exactly what style of dress they want to try on.

Our focus groups revealed a common issue – most brides believe if a shop stocks a brand or designer, it is likely to stock all of their designs, not just a selection. With WSC, they can clearly see if the design they are after is available to buy.

What does it mean for designers and manufacturers?

It will increase awareness of different brands and will allow brides to easily see the difference between different types of labels. You’ll be able to easily identify which brands are most popular in your store, and which designs are drawing in the most customers, making it easier to renew orders with your existing suppliers and pick successfully from new ones.

What else is there to know?

We at Ocean Media are passionate about the bridal industry and want to see it flourishing. As purveyors of wedding and bridal projects, we want to see brides enjoying the special experience of buying their wedding dress, but understand in a world of fast fashion and instant booking, expectations are changing.

Independent retail is such a valuable industry and has so much to offer customers, so we want to make sure brides are aware of that and are still factoring that bridal shop experience into their wedding planning. By providing them with a huge range of dresses and a vast list of boutiques to consider, we’re making it easier than ever to get brides into bricks-and-mortar boutiques.

If you want to find out more, head over to the Wedding Style Collective and sign up – or come and see the team at London Bridal Week! To chat to a member of the team, drop them a line on enquiry@weddingstylecollective.co.uk

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