American bridal brand, Justin Alexander will showcase their new label ‘Adore’ at London Bridal Fashion Week 2020, and we have the first exclusive look
Leading international bridal fashion brand Justin Alexander have confirmed that they’ll be launching new label ‘Adore’ at London Bridal Fashion Week 2020. With captivating garments that have a sense of spontaneity and confidence, Adore has been created for fresh city brides that know what they want.
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Justin Warshaw, CEO of Justin Alexander said, “With the launch of Adore we are ready to appeal to all modern brides with a youthful and happy spirit. The brand emits a joyful atmosphere that celebrates authentic happiness, embracing an overall light and uplifting feeling. Fashion-forward and girlish, yet effortless gowns remain at the core of the label and all gowns are designed for independent women with an active and modern lifestyle.”
Adore bride can be identified as:
Adventurous; she is open for the experiences and beauty that life gives.
Delightful; she is a source of joy for people around her.
Optimistic; she is light-hearted, smiling and youthful.
Real; she has an authentic personality and is guided by passion.
Extraordinary; she is fresh, extraordinarily good and surprising.
When asked about what we can expect from the other labels Justin Warshaw said, “It’s all about the details in 2020! We have always been such a fan of fine details on plain dresses but this year we did put more emphasis on this trend.”
“In 2020, some brides will make efforts to go glorious, tapping into all-over lace, while others go minimal. That means no lace and no extreme draping, volume, or fanfare. While floral is nothing new, the nature motif really bloomed this season, embodying femininity, beauty and strength.”
“Tulle gowns that emphasise the natural movement of the body, with 3D appliqués, gorgeous embroidery, laser-cut flowers and leaves really bring the beauty and joy of nature alive. Along with florals, lace remains a bridal mainstay of course, but metallic sparkle is also a new favourite with us and our brides,” he adds.