Most women look for new lingerie for their big day, so why shouldn’t your boutique benefit from the sale? If your customer is buying the dress of her dreams, she’s sure to find pretty little extras irresistible, and those extras can make a surprising difference.

Gorgeous lingerie can add a substantial amount to a bridalwear or occasionwear transaction. It’s an integral part of a sales proposition, encouraging brides to purchase the best possible underwear for her dress. Bridal lingerie will offer the right fit, and specialist figure-shaping styles will bring out the best in the wedding gown and help sell dresses in store.

Bridal lingerie is just as important as the gown itself, and will ensure a bride feels sexy and, most importantly, comfortable. The right lingerie will enhance her shape and figure and will definitely increase her confidence - meaning she’s more likely to hand over payment.

We’ve had a look at Ultimo’s brand new, sumptuous collection and it could be a perfect range to offer in store - it’s made up of soft satins with exquisite lace trims and beautiful detailing, and is designed to excite any bride-to-be. The line includes a variety of pieces such as basques, multiway strapless styles and high-waisted knickers to complement any bridal look. And these super pretty pieces will definitely catch a bride’s attention.