Ocean Media Group, Europe’s largest bridal trade show organiser, has announced that it is to relocate the March edition of the British Bridal Exhibition (BBEH) to London Olympia. The event will run on April 13 - 15, the same date as the designer bridal event White Gallery London, which remains at Battersea Evolution.
The move comes in response to both exhibitor and visitor demand to reduce the amount of trade bridal exhibitions in the UK. BBEH September will remain in Harrogate and continue to be the largest bridal trade exhibition in Europe.
Commenting on the relocation, Wendy Adams Head of Bridal for Ocean Media said: “The relocation gives us the unique opportunity to make London the bridal capital of Europe.
“By having both shows taking place on the same dateline in the same city we will ensure that we attract the best UK and international visitors and press.”
This exciting development will give the industry a North and a South show, providing the opportunity for all retailers to attend a UK exhibition with ease. The London Bridal Show will also provide a better platform from which to build an International attendance and forms part of Ocean Media’s commitment to ensure that London is the premier destination for bridal shows in Europe.
White Gallery London will continue to be a dedicated event, exclusively for designers; exhibitors will continue to go through the application and approval process to ensure that they meet the rigid criteria at the heart of White Gallery London’s proposition.
Holding both shows on the same date in April ensures that they are the first in the international buying calendar, attracting buyers and press to the Capital from around the world.
Notes To Editors
White Gallery London is part of the Ocean Media Group’s Fashion Division portfolio. Ocean Media Group has been established as the leading event organiser and publisher in the European and UK bridal sector with more than 20 years of expertise. Its full wedding portfolio includes British Bridal Exhibition Harrogate, Modatex, Amsterdam Bridal, White Gallery London, London Bridal Show, bridalbuyer.com, Bridal Buyer, Bridal Buyer Europe and The National Wedding Show.
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