Four years ago, Onlyway Bridesmaids attended the Harrogate Bridal Show with only a handful of UK stockists. Now with an international presence in over 250 boutiques worldwide, Onlyway has become the go to brand for multiway gowns.
Onlyway bridesmaids ended 2019 on a high as they were nominated as finalists for ‘Best Bridesmaid Manufacturer’ in the Bridal Buyer Awards. That momentum hasn’t stopped, despite the global pandemic, Onlyway are on track to achieve their ambitious growth targets for 2020.
Following on the success of the Wrap Collection, Onlyway are launching a new chiffon collection, starting with 4 new designs. These dresses will be available on the standard 3-week lead time and in 18 of their top colours.
“As a team, we have always wanted to introduce a chiffon collection and we decided now was the right time. We saw a clear gap for new, fashion-forward and original designs for the bridesmaid market” Says Sarah Rogers, Founder of Onlyway bridesmaids.
The new chiffon collection is a modern take on the classic traditional styles. Considering current and future trends, this new collection will give bridal boutiques the opportunity to offer brides (and maids) fresh designs.
Each Onlyway dress is handmade to order in the UK from the Onlyway manufacturing facility in Shropshire, UK. This year Onlyway has also added in 2 new designs to the Wrap Collection and introduced 5 new colours.