Pronovias, global leader in luxury bridal, collaborates with supermodel, entrepreneur and body activist Ashley Graham for ‘Ashley Graham x Pronovias’ collection
Pronovias announces its collaboration with Ashley Graham on inclusive bridal collection ‘Ashley Graham x Pronovias. Available in sizes 0 to 34, the collection has been cut and crafted to guarantee the perfect stylish fit for every body type. The new designs will be available to brides in early 2020 at Pronovias boutiques and wholesale partners worldwide.
Ashley Graham highlighted, “From shopping for the perfect wedding dress to the big reveal on your special day, women should feel confident and empowered throughout the entire process. When I shopped for my wedding dress ten years ago, I had difficulty finding a style in my size that fit well and made me feel special.”
“It’s necessary for the bridal industry to be an advocate for inclusivity and body diversity, and therefore I’m honoured to partner with the luxury leader, Pronovias, to offer beautiful and comfortable options in many sizes and styles.”
Amandine Ohayon, CEO of the Pronovias Group commented, “We are thrilled to announce this amazing collaboration with Ashley Graham. Her advocacy for body positivity aligns seamlessly with the Pronovias promise to find the perfect stylish fit for every woman. We are also proud to lead the bridal conversation on inclusivity as we firmly believe that everyone should be able to find their dream dress, whatever their size is”.
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Alessandra Rinaudo, Chief Artistic Officer of Pronovias, added “I am such a fan of Ashley Graham. To me, she embodies perfectly the modern woman: one who exudes confidence, who is proud of her beauty. Thanks to her guidance we have improved further the fit and construction of our gowns to dress with style the dreams of all women. I am delighted to be working with her on this collection.”
Today, Graham is on the front lines of American fashion, placing body positivity, inclusivity, and diversity front and centre in industry conversations. Her collaboration with Pronovias led to a stunning, 16-piece collection that represents Graham’s sophisticated and modern aesthetic whilst improving structure and fit across all sizes.
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