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Pronovias Group Donates Wedding Dresses to Engaged NHS Staff

Luxury bridal brand, Pronovias announce they are giving away free wedding dresses to engaged hospital staff helping to treat COVID-19 patients

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Pronovias Group, the global leader in luxury bridalwear, is donating wedding dresses to hospital-employed brides-to-be working on the frontlines of the COVID-19 pandemic.

The program, that began in China at the beginning of this year, has already provided many engaged Chinese nurses and doctors with beautiful wedding gowns. This week, the group announced that they are now extending their effort to multiple countries worldwide, including the UK.

Alessandra Rinaudo, the Artistic Director of Pronovias Group has curated ‘The Heroes Collection’ for this important occasion, selecting a wide variety of beautiful, unique wedding dresses, especially for these brides. She described these workers as, “soldiers, unrelenting in their battle to heal the sick.” She continued, “it is an honour to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all.”


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Pronovias CEO Amandine Ohayon emphasized how grateful the group is for those heroines that are in hospitals around the world putting their own life at risk to save others. She said, “Donating our wedding dresses to wonderful women is the least we can do to bring happiness and joy to their wedding day, making them look and feel their best.”

Using the slogan #LoveConquersAll, Pronovias Group wants to share a message of love and selflessness in these times of uncertainty and distress, hoping that, before long, brides will again be able to celebrate their love.

In line with their commitment to dress the dreams of stylish brides around the world, Pronovias Group will offer wedding dresses to all betrothed hospital employees, from doctors and nurses to janitors and cafeteria staff. The company initiative aims to celebrate their extraordinary and selfless dedication to the fight against this global pandemic.

All hospital-employed brides-to-be who assisted in this crisis are eligible for a free gown until August 31st, 2020. ‘The Heroes Collection’ will be available exclusively in flagship stores.

To learn more about the brand, take a look at the new team of world-class creatives.

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