James Waddington, Marketing Director of Romantica of Devon, revealed the team’s delight at having McKenna on board: “Romantica are delighted to have James join the team.

"He brings with him a wealth of experience in customer relationship management, in-store product training and a deep understanding of the trends and challenges on the horizon. I hope all of our customers are looking forward to meeting James in the coming weeks.”

James McKenna, formerly Director of UK Sales & Marketing for Alfred Angelo, had the following to say about his new role: “I have known James for some years and have always been impressed by the strong brand Romantica are in the market place.

“I received a lot of offers after the abrupt closure of Alfred Angelo, but to be honest I was won over very quickly by the heritage, infrastructure and future plans of Romantica.

“The business continues to evolve and I am really excited to be part of the journey.

“Thanks to the in-house design teams and technical pattern upgrades the collections have never been stronger. Combined with an elevated social media and website presence, I really did feel this was the only logical move for me.

“Most appealing to me is Pure UK. A bridal salesman’s dream, to sell a collection designed and manufactured here in the UK. Combined with the luxury and elegance of Opulence, we can offer a dream dress to suit any bride’s personality.

“I am really excited and looking forward to meeting all our customers, old and new at Harrogate and over the coming months."

If you’re interested in finding out more about Pure UK, make sure you read the latest issue of Bridal Buyer or seek out the Romantica team at The Harrogate Bridal Show. More information can also be found in our Brands Directory, here.