ao link

NEWS. COLLECTIONS. BUSINESS. EVENTS - straight to your inbox

By entering my email I agree to the Bridal Buyer Privacy Policy (we won’t share your data & you can unsubscribe at any time)

The Finishing Touches: Accessory Brands to Discover at Bridal Week London

From statement veils to fashion-forward bridal shoes and innovative solutions beneath the gown, these accessory brands are shaking up bridal styling. Get ready to see their latest collections in London.

Linked InFacebookTwitter

In bridal, the finishing touches often make the biggest impact. From statement veils to fashion-forward footwear and innovative pieces, accessories are playing an increasingly important role in both the bridal styling. The right accessory can elevate a dress, solve a practical challenge, or transform a bride’s confidence in the fitting room.

Ahead of Bridal Week London, a selection of leading brands share the thinking behind their latest collections, the standout pieces retailers should be paying attention to and why accessories are becoming one of the most powerful tools in bridal styling.

EDit Veils: volume, personality and modern romance

With more than 16 years of experience running a bridal boutique, the team behind EDit Veils approaches accessory design with a deep understanding of both brides and retail. That dual perspective shapes a collection designed not only to inspire brides but also to perform commercially for boutiques. Every veil is crafted in the brand’s studio, from the initial cut of the tulle to the final hand-combined finish. This process allows the team to adapt designs easily for bespoke boutique requests.

The brand’s latest collection focuses on offering boutiques fresh interpretations of traditional veils – pieces that feel exciting, modern and commercially strong without compromising that romantic feel. A standout piece this season is the ‘Powderpuff veil’, which made its memorable debut on the Harrogate Bridal Week Catwalk. The voluminous design reflects a growing demand for playful, statement accessories that bring personality to a bridal look. When it comes to styling their latest collection, social media star Addison Rae would be the ultimate muse, with her playful edge and tendency to push boundaries.

BOOMBA: the invisible accessory changing bridal

Whilst some accessories make a visual statement, others work quietly behind the scenes. BOOMBA has built its reputation on providing a solution to one of the most common challenges in modern bridal fashion: invisible support.

The brand’s signature double-sided sticky inserts have become a favourite amongst stylists and brides, thanks to their ability to lift and shape without visible clasps or straps. Unlike traditional sticky bras, BOOMBA’s design is completely clasp-free, allowing it to remain hidden beneath ultra-deep plunge necklines.

Practicality is central to the design, with each handcrafted insert designed to be sweat-proof, reusable up to 40 times and require no sewing. BOOMBA’s latest product developments are inspired directly by feedback from brides, stylists and boutique partners. The brand has expanded its range with multiple insert shapes designed to suit specific necklines and silhouettes, in addition to an extended size range, reinforcing the brand’s focus on inclusivity.

The Perfect Bridal Company: shoes designed for style and comfort

For more than a decade, The Perfect Bridal Company has focused on creating bridal shoes that balance fashion-forward design with exceptional comfort - an approach that continues to resonate with both boutiques and brides.

The inspiration behind the latest range is refined romance, expressed through delicate details such as Chantilly lace, oversized bows and elegant finishing touches. The collection also reflects wider fashion influences, with kitten heels and slingbacks playing a prominent role. Leading the latest collection is the Priya mule, a style that has quickly become a standout favourite. Featuring an oversized flocked satin bow, the design balances statement styling and refined elegance. A low 50mm heel combined with the brand’s signature padded sole ensures brides can wear the shoe comfortably throughout the day.

For The Perfect Bridal Company, versatility remains key. From elegant flats to fashion-forward trainers and statement heels, the collection is designed to appeal to a wide range of bridal styles whilst maintaining a romantic aesthetic.

British Bridal: considered styling, without excess

Designed with both brides and retailers at its core, British Bridal focuses on styles that consistently perform across a wide range of boutique environments. Their latest collection draws inspiration from the idea of modern romance, interpreted through designs that feel timeless rather than trend driven. The brand encourages boutiques to think beyond individual pieces and instead build a complete styling wardrobe. Brides want the ability to personalise their look, transition from ceremony to evening, and create multiple moments within one outfit. Veils, belts, sleeves, straps, jackets, and shoes all play a role in helping brides visualise their final look and British Bridal pride themselves on styling that feels considered rather than overworked. 

The brand’s dream celebrity stylist for their latest collection would be Princess Diana - "someone who embodied refined, directional style with an instinct for modern elegance. That balance of legacy and evolution is something we strive for in every collection we create."

 

Across the bridal industry, one thing is becoming increasingly clear - accessories are no longer an afterthought. Whether it’s a dramatic veil, a carefully crafted support solution or a statement shoe, these finishing touches allow brides to personalise their look whilst giving boutiques new ways to enhance the fitting-room experience. For retailers, the advice is to not simply treat accessories as add-ons but as an essential part of the styling process. By curating thoughtful collections that complement their gowns, boutiques can help brides visualise their full wedding-day look.

With Bridal Week London just a few weeks away, brands across the industry are continuing to innovate, proving that when it comes to bridal styling, the added extras truly can make all the difference. 

Register for Bridal Week London to explore the latest collections from your favourite accessory brands.

REGISTER HERE

Linked InFacebookTwitter
© 2021 Bridal Buyer • bridalbuyer@oceanmedia.co.uk • 020 7772 8300 • © Ocean Media Group Ltd