Pantone, the provider of professional colour language standards and digital solutions, has announced that Ultra Violet (PANTONE 18-3838) is to be the colour of the year for 2018.
The colour has been described as dramatically provocative and thoughtful and is designed to communicate originality, ingenuity and visionary thinking – pointing us towards the future.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Purple is typically seen as a symbol of counterculture, decadence and artistic brilliance – it’s frequently associated with musical icons such as Prince, Jimi Hendrix and David Bowie. This particular shade of purple symbolises experimentation – inspiring individuals to make their mark on the work and push boundaries through creative outlets.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” added Laurie Pressman, Vice President of the Pantone Color Institute. “As individuals around the world become more fascinated with colour and realise its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”
The shade is mystical, mindful and provides an escape from today’s over-stimulated world. Here are some ways you can embrace it in your business…
As packaging design becomes more sophisticated, Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet resonates with this dynamic medium through its multi-dimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out.
On the runway or the streets, Ultra Violet is an enchanting purple that provides a theatrical linkage for both men’s and women’s styles. True to the coupled nature of Ultra Violet, created by combining red and blue, Ultra Violet lends itself to unique colour combinations in fashion and is easier to pair with all colours on the spectrum than one might think. With golds or other metallics, Ultra Violet becomes luxurious and dazzling; with greens or greys it evokes natural elegance. Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the colour suggest intrigue for evening, but are also unexpectedly modern in athleisure or sneakers. In accessories, jewellery, and eyewear, Ultra Violet suggests the complexities of natural gems, textures, and florals.
In interiors, Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings. Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art or accent wall. As a colour that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness. In hospitality, we are seeing purples like Ultra Violet take centre stage in interior spaces as large and small hotels harness colour and design to entice travellers and stay relevant.