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True Bride unveils AW17/18 lookbook

Taking inspiration from The Secret Garden, this romantic collection combines rustic elegance and understated glamour

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True Bride, founded by Nicki Flynn, has been dressing brides and their maids since 2005. Born into the bridal industry with just one label and a handful of stockists, the brand has expanded steadily and now houses six collections, stocked in over 250 stores.

“The key to our success is our ability to react to trends as soon as they emerge and create dresses to fit and flatter like no other,” says Nicki. “We always ask ourselves - will this suit across all sizes? It doesn’t matter how pretty a dress is, if it doesn’t cinch in all the right places then it just won’t sell.”

The new season offering from True Bride has been perfectly photographed to show off the flattering styles to best effect. Styled with crowns entwined with greenery and delicate lavender and bouquets of wild flowers, these new images are truly captivating.

“After weeks of searching, we discovered the magical Northbrook Park,” says Creative Manager, Lydia Sayles. “The resident peacocks were a visual delight and sparked some inspiration for next season’s bridesmaid palette, and the beautiful weather was a blessing, casting dappled rays of light, adding to the romance of the setting.”


The AW17 bridal collection focuses on reinterpreting classic silhouettes and adding eye-catching style and detail. Form-fitting fishtails are given va-va-voom with accents of sparkle and couture-style lacework, and an emphasis on crosshatch techniques and cut-away panels offer subtle sexy detail. Other styles include the classic ballgown, which has been given a retro touch this season with Audrey Hepburn-inspired sleeves and a statement jacquard worked into a fabulous full skirt.


Key features in the True Bridesmaids collection include varying necklines, cut-away detailing and dramatic low backs. Discover some new fabrics including crepe and sequined tulles, and as always, True Bride’s signature figure-flattering silhouettes. These dresses are designed to look fabulous across all sizes, feel comfortable on the body and not blow the budget with a retail price from £249.


Luna by Nicki Flynn is a collection of red carpet-worthy bridesmaid dresses for the bride looking to make a statement. Maids will ooze glamour with elegant silhouettes and decadent detailing. Collection highlights include sexy silhouettes and dramatic necklines, bold laces and sparkly beaded accents. Bridesmaids can stand out from the crowd in the 1920s-inspired beaded dresses that give this collection serious wow factor.


The True Bride team will be celebrating its 2018 launch at The Harrogate Bridal Show next month. See the latest styles at stand A22 where there will be catwalk shows and the chance to enter a competition to win £500 towards your new season sample orders.

More information on the label can be found in our online directory, here.

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