We chat to four finalists about their entries, what the Awards mean to them, and why they’re so excited for this year’s big event
Rachel Scott Couture
“The Bridal Buyer Awards have been highly regarded within the industry for a number of years and continue to remain at that high level due to their transparency, integrity and stringent judging systems. It’s those unique attributes that makes it clearly stand out against the large number of other awards that currently seem to be popping up on a regular basis.
“As a hard-working independent retailer, I’m hugely proud to be part of the bridal industry and especially over the last few years where, as an industry, retailer’s morals and ethics have unfortunately regularly been called into question in press and social media. We can use the Bridal Buyer Awards as a tool to clearly demonstrate our level of trustworthiness to potential clients.
“As well as this, having had the privilege of being a judge at previous Bridal Buyer Awards, I’m lucky enough to have seen it from both sides and know just how rigorous the process is and how much hard work every judge puts into ensuring the right decision is reached!
"In terms of the awards night itself, I love being able to have a catch up with my designers and other fellow retailers over a glass of bubbly AND on a very girly personal level, you can’t possibly get a better excuse that this to get dressed up in a favourite dress and the highest heels imaginable!”
“As every small bridal business owner will know, fulfilling your brides’ dreams is just the beginning of the many tasks that we undertake each day and it is so easy to become bogged down by the long to do lists and not take stock of what you have already achieved. Entering the Bridal Buyer Awards has forced us to really look at our success thus far and remind ourselves of the direction in which we are heading.
“Attending the Awards gives us all a chance to not only take stock of our success but also celebrate it! Recognising just how far you have come and celebrating that with industry professionals ensures you return to your store with vigour. Catching up with industry friends also gives you a chance to chat about the day to day issues that many of us experience so that we realise we are not alone!
“As a finalist we have been given a wonderful reason to really shout about our store and its success so far. From the outset we have wanted to stand out from a crowded market and become THE destination for brides to visit. Being nominated as a finalist instils confidence into potential brides that not only our existing brides are giving us 5* reviews but that we have also gained industry recognition – it is like a virtual hug of reassurance!
“We are very much looking forward to getting glammed up, meeting amazing new people and definitely celebrating with a glass or two! Super exciting!”
Perfect Bridal Rooms
“We are absolutely thrilled to be finalists in THREE categories at this year’s Bridal Buyer Awards! Each of the categories are important ones but we are most excited about being shortlisted for Long-standing Retailer of the Year. We are in our 24th year of trading and are delighted and proud to stand alongside the other wonderful finalists in this category, all great stalwarts of this industry.
“It was really because of this new category that we were prompted to enter, we hadn’t entered since 2002 when were delighted to come home with an award! So, the prospect of winning another in recognition of many years’ commitment and hard work is very exciting!
“There has been a big buzz around the store amongst our team when we were announced, it fills us with a sense of achievement and encourages us to be proud of ourselves, of what we do and to continue to offer a great service to our valued customers even when times are challenging. We have publicised the finalist logo and received great feedback from our brides past and present.
“We always attend the awards dinner in Harrogate, it is a highlight of our calendar, a chance to meet and socialise with fellow retailers and suppliers who we have come to know very well. Very, very excited and looking forward to a fabulous event!”
“We are really looking forward to a great night of networking and socialising with industry colleagues. It is a real honour to be celebrating with some of the best and foremost influencers in the bridal industry.
“Entering the awards has been a great way for us to benchmark against the best helping us to keep focussed on our business goals and ambitions. Being a finalist has meant a validation of all the hard work and effort we have given over the past year, but importantly gives our current and future brides a real sense of our determination and commitment to providing them with the best bridal experience.
“We proudly display our finalist badge on all our print and social media channels and this has had such a positive impact on business. Winning Best New Bridal Retailer would top off an incredible 2nd year of business.”
There are only a few spaces left to attend the most glamorous event of the year – book your ticket here to confirm your spot.