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Yelena Accessories to show at White Gallery London

Yelena Smirnova launched her exclusive brand of bridal headpieces and accessories in 2013, and this year, the London-based designer will be at Battersea with her latest offering

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“I began to learn the art of making silk flowers in the 1990s,” says Yelena. “My grandmother, who was a seamstress and a flower maker, taught me the basic techniques and passed on her antique tools to me. After graduating in Fashion Design from the University of Salford, I worked in the fashion industry and collaborated with wedding designers.”

The designer’s love of romance and weddings, and especially floral headpieces, led her to create her own business.

“There’s nothing more elegant than natural flowers,” she says. “Their lightness and beauty can lift and transform any wedding outfit, setting a range of moods from passionate and intimate, to sensual and romantic. It was this fascination and my creative passion that pushed me to start my own business.”

All pieces from the Yelena Accessories collections are delicately handmade from start to finish with careful attention to detail, using traditional couture techniques.

“I take a modern approach to style and materials to tie in with contemporary bridal fashion and design,” explains Yelena. “Each piece has a fresh and current look, while still capturing the beauty and essence of tradition.”

At White Gallery London, visitors will see around 25-30 gorgeous pieces with styles from the new Blossom collection, as well as popular headpieces from previous lines. Key features for the new season include textured designs and delicate, contemporary floral shapes in pale ivory shades with gold accents.

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