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Awards Categories

The 2020 Bridal Buyer Special Recognition Awards have now closed.

Our judging panel reading through your incredible entries and winners will be announced soon.

Listed below are the category descriptions for this year’s awards.

Act of Kindness

Details: Has a person in your company – your manager or a member of staff – gone above the call of duty to help your community? We want you to nominate the people who have been serving the local community by helping the vulnerable, fund raising and offering assistance and support to others.

 

Community Support - Retailers

Details: This category recognises the ways in which retail businesses have played an integral part in the effort to help the NHS and key workers throughout the lockdown period. This award will celebrate schemes such as making PPE including scrubs, arranging giveaways and offering discounts for frontline workers. No matter the size of the gesture, we are looking for those who have kept up the morale of key workers with their initiatives. Any endorsements you can provide from those you have helped – prize winners, PPE recipients etc – would be very welcome.

Community Support - Suppliers

Details: This category recognises the ways in which suppliers have played an integral part in the effort to help the NHS and key workers, as well as vulnerable members of the community, throughout the lockdown period. This award will celebrate schemes such as making PPE including scrubs, arranging giveaways and offering discounts for front line workers. No matter the size of the gesture, we are looking for those who have kept up the morale of key workers with their initiatives. Any endorsements you can provide from those you have helped – prize winners, PPE recipients etc – would be very welcome.

Outstanding Service - Suppliers, Manufacturers & Designers.

Details: This award has been set up in order for retailers to thank and congratulate their suppliers. Boutiques can nominate the suppliers that have gone above and beyond the call of duty in these unprecedented times. We are looking for suppliers that have continued to offer exceptional customer service, who have supported boutiques and their brides, and who have come up with creative or helpful solutions to new problems that have arisen throughout the lockdown and social distancing period.

Unsung Hero

Details: Retailers, do you have a member of staff that has gone above the call of duty to help your business? Or has your manager shown unwavering support to their staff? This award will congratulate those who have shown outstanding spirit and dedication to staff, colleagues and customers throughout these uncertain times. We want to know what the member of staff or manager has done and why you feel they have shown outstanding commitment.

Exceptional Customer Service For Brides

Details: This category is for shops that have helped a bride or brides whose wedding plans have taken a drastic change; postponed, relocation, virtual ceremony, or something moved from overseas to the UK. We want to hear your real stories, what you have done to support your brides and how you have overcome new and unknown challenges. Ideally, we would like to have a note from the bride or brides you are discussing as an endorsement to the entry.

Digital innovation - Retailer 

Details: How have you been using your website and social media tools to engage with your brides-to-be? We are looking for creative new campaigns, clever use of social media, how you have offered support and guidance to customers, as well as new ways of holding appointments and selling using a digital platform.

Digital innovation – Suppliers, Manufacturers & Designers.

Details: How have you been using your website and social media tools to engage with your customers? What new techniques have you employed to ensure that the needs of your clients are met? We want to hear about the most innovative new ways to showcase a collection, holding watch parties, offering digital showroom tours and more.

Editor’s Choice

Details: If there are any stand out stories that Bridal Buyer feels are deserving of an extra accolade, either from retailers or suppliers, the team will select and reward that entry. This category cannot be entered, but will be selected from the existing entries. The winner or winners will be at the discretion of the Bridal Buyer team.

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