Under the leadership of Justin Warshaw, the “Verses in Contrast” campaign aims to rejuvenate and reframe the concept of marriage, making it relevant and cool to today’s generation. It’s about bridal fashion that honors marriage traditions while boldly stepping into the future. Justin Alexander Signature is celebrating the harmonious blend of traditional, timeless bridal gowns with modern innovation. 

“The bridal industry is considered traditional and conservative –  I have always sought out ways to express my spirit and interests through each of the collections. “Verses in Contrasts” allowed me to dig deeper. As a child I was influenced by Hip Hop culture, and as a New Yorker for 15 years, I was influenced by street culture and the arts,” Justin Warshaw said. “I was captivated by Gioele’s work and loved the idea of collaborating and introducing something out of the box and unexpected.”

Making history during Milan Bridal Fashion Week, Justin Alexander Signature and Sexsdreams, debuts a new perspective on the way bridal proves its righteousness of marriage traditions in a reflection of timeless essence of love through the lens of artistry. This campaign proves to be bold, creative, and modern, and offers a new take on bridal fashion that honours the past while audaciously stepping into the future. 

“This collaboration is great for both the bridal and art community because it is a cultural mix between two things that are so different and something that people have never seen before,” Sexsdreams says. “I’m so happy to be working with Justin Alexander Signature on this incredible experience. I have discovered a new facet of my art and fell in love with these white garments which for me were a canvas to paint my emotions.”

For the first time in bridal history, Sexsdreams had blended graffiti art and bridal fashion, turning the traditional wedding dress into a dynamic canvas before our eyes. “It came as a big surprise to the entire audience, and it was great to present all these dresses together with the juxtaposition of this art form and bridal dresses,” Warshaw said.
Verses in Contrast is an encapsulation of dreams, inspired by love and beauty. Each gown tells a unique story, capturing modern romance and contemporary beauty. From the excellence in tailoring through modern seaming, structured corsets, and flattering ruching to the statement details like pearl accents and exposed boning and to the floral artistry illustrated with brocades, oversized rosettes, and 3D florals, these gowns are art at its finest with unexpected elements that excite and energize. Our brides are the canvas upon which dreams are painted, and our gowns are the brushstrokes that bring those dreams to life.

Collection Inspiration: ’In the quiet dawn of our forever day, Where vows are whispered, love finds its way. Beneath the arch of dreams, we stand, Two hearts entwined, hand in hand.

Through the tapestry of time, we weave, A story of love, so pure, so deep. With every beat, our hearts align, In this dance of souls, forever entwined.
In laughter and in silent tears, In all our triumphs and our fears, I promise to stand by your side, In every ebb, in every tide. Through sunlit days and moonlit nights, We’ll navigate life’s grand, unchartered heights.
Your eyes, my haven, sparkling and bright, Guiding me through the darkest night. With you, my love, my dearest friend, Our journey, a tale with no end.’ 
Justin notes, “I created this poem with AI and reworked it to match a direction I had in mind. It was my intention to create romantic wedding vows that create a juxtaposition with the season’s chosen art form, graffiti. Look out for how we infused graffiti in creative ways on the new collection’s gowns and accessories.”