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Bridal Boutique Praised for Window Display Featuring Woman in Wheelchair

A bridal boutique has been praised for including a mannequin using a wheelchair in their window.

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The White Collection Wheelchair Window Display
The White Collection Wheelchair Window Display

The White Collection, a bridal boutique in Bristol, has received tremendous praise online after an image of their store window has gone viral.

Beth Wilson took to Twitter to share the display window in a tweet that read: "The new wedding shop in town has a wheelchair using mannequin and it shouldn’t be exciting but it’s the first time I’ve ever seen disability portrayed in a shop window."

Read more: Nova Reid, founder of multi-award winning blog Nu Bride tells us how to cater for diverse brides

The image displays the shops use of a mannequin positioned in a wheelchair whilst wearing a beautiful satin gown.

As a wheelchair user herself, Beth who originally posted the image told the “This is the first time I’ve seen a wheelchair in a shop window like this (mobility shops not included) and it was so surprising to see and made me feel represented.

“So often disabled people feel invisible because we don’t see ourselves in the media much, and especially not modelling beautiful clothes."

The wheelchair was positioned pride of place in the store window and was decorated in green vines to create an eye-catching display.

Beth went on to explain: “It’s great that the decorated the chair rather than try and hide it away.”

Beth continued, “Mobility aids are often portrayed as negative things that people want to hide when actual mobility aids like wheelchairs give us freedom.”

Bridal Buyer spoke to Laura, co-owner of The White Collection: "Going by the response and feedback we have had from our window, I think that a large number of disabled people feel as though they are not represented well in the fashion industry.

"A lot of boutiques have something that makes them inclusive- and if this is the case then they need to make it clear to potential brides.

"If a boutique has a wheelchair friendly space or an in-house seamstress who can alter dresses to make them more suitable for disabled brides, they need to make it known that this is something that can be offered."

Members of the public have taken to social media to praise the boutique, highlighting their joy for the visible inclusion of those with a disability.

The original social media post has received incredible levels of engagement showcasing the positive reaction to the display.

Winning over your brides is extremely important in the bridal industry, that’s why making first impressions count in sales is a must.


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