Bridal Week are giving you an exclusive behind the scenes series on your favourite exhibitors and their bridal beliefs. Checked In or Checked Out is a brand-new social series designed to go beyond the collections and into the conversations that are defining the industry.

Featuring some of your favourite exhibitors from Essense of Australia and Richard Designs to April Banbury, Maggie Sottero, Catherine Deane and many more. The series invites leading brands to weigh in on everything from the latest bridal trends to controversial industry opinions and the philosophies that inspire their collections. Honest, insightful and, at time, surprising, Checked In or Checked Out offers retailers an exclusive look at the people behind the brands they’ll meet on the show floor this September.

What’s In and What’s Out?

From lace headscarves making a nostalgic comeback to the continued rise of minimalist gowns, bridal trends are evolving faster than ever. Your favourite exhibitors are revealing the influences that they’re fully embracing and the ones they are ready to leave behind. Looking to stay ahead of customer demand? These conversations offer valuable insight into what styles your brides will be looking for.

The Questions on Everyone’s Minds

Every industry has its debates and bridal is no exception. In one of the series’ most entertaining and controversial segments, exhibitors are challenged with bold statements and dividing opinions, guaranteed to spark discussion. Expect differing viewpoints and plenty of moments that will have the industry buzzing.

The Craftmanship Behind the Gowns

For retailers, understanding a brand’s philosophy can be just as valuable as seeing the finished gowns. It provides meaningful insights and talking points for customers and helps boutiques curate collections that truly reflect their own brand and clientele. 

In today’s bridal market, successful buying is about more than identifying beautiful designs - it’s about understanding the brands, trends and the stories that resonate with brides. Checked In or Checked Out gives retailers exclusive access to the conversations shaping the industry’s future before they arrive in Harrogate. Keep an eye on bridal Week’s social channels as its new series launches and join the conversation. 

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